Performance Marketing Manager

GoodScore; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GoodScore is seeking a Performance Marketing Manager to drive user acquisition and growth through data-driven campaigns across Meta, Google and other paid channels. This role sits at the intersection of growth, analytics and performance optimization, and is critical to scaling acquisition efficiently.

You will plan, execute and optimise campaigns, monitor CAC, ROAS, CTR and conversion rates, and collaborate with design, product and analytics teams to build high-performing campaigns.

Qualifications

• 4-7 years of experience in performance marketing/growth marketing.
• Hands-on experience with Meta Ads and Google Ads platforms.
• Strong understanding of marketing funnels, attribution and campaign optimisation.
• Experience with analytics tools such as Google Analytics, Excel, dashboards and reporting tools.
• Strong analytical mindset with the ability to derive insights from campaign data.
• Ability to work in a fast-paced, high-ownership environment.
• Strong communication and stakeholder management skills.

Responsibilities

• Plan, execute and optimise performance marketing campaigns across Meta, Google and other paid channels.
• Drive user acquisition, engagement and retention through data-backed strategies.
• Monitor and analyse campaign performance metrics such as CAC, ROAS, CTR and conversion rates.
• Continuously experiment with creatives, audience targeting, bidding strategies and landing pages to improve performance.
• Collaborate with design, product, and analytics teams to build high-performing campaigns.
• Identify new growth opportunities and channels for scaling acquisition.
• Prepare regular performance reports and share actionable insights with stakeholders.

Skills

Performance marketing

Growth marketing

Analytical mindset

Communication

Stakeholder management

Fast-paced environment

Tools

Google Analytics

Excel

Dashboards

Job description

We're looking for a Performance Marketing Manager who can drive user acquisition and growth through data-driven marketing campaigns across digital channels. This role sits at the intersection of growth, analytics, and performance optimisation and is critical to scaling user acquisition efficiently.

Responsibilities:

• Plan, execute and optimise performance marketing campaigns across Meta, Google and other paid channels.
• Drive user acquisition, engagement and retention through data-backed strategies.
• Monitor and analyse campaign performance metrics such as CAC, ROAS, CTR and conversion rates.
• Continuously experiment with creatives, audience targeting, bidding strategies and landing pages to improve performance.
• Collaborate with design, product, and analytics teams to build high-performing campaigns.
• Identify new growth opportunities and channels for scaling acquisition.
• Prepare regular performance reports and share actionable insights with stakeholders.

Requirements:

• 4-7 years of experience in performance marketing/growth marketing.
• Strong hands-on experience with Meta Ads and Google Ads platforms.
• Good understanding of marketing funnels, attribution and campaign optimisation.
• Experience with analytics tools such as Google Analytics, Excel, dashboards and reporting tools.
• Strong analytical mindset with the ability to derive insights from campaign data.
• Ability to work in a fast-paced, high-ownership environment.
• Strong communication and stakeholder management skills.