Performance Marketing Specialist

Uplers; India; Remote; INR 800,000 - 1,000,000; Full time

Job summary

Uplers Solutions Private Limited. is seeking a hands-on PPC Specialist to independently manage, troubleshoot and optimize paid advertising campaigns for global agency and direct-brand clients.

The role emphasizes data-driven optimization, AI-driven automation and proactive experimentation to improve campaign performance and efficiency. The ideal candidate will have strong Google Ads expertise, practical Meta Ads experience, and familiarity with conversion tracking, Looker Studio, GA4 and GTM.

Qualifications

• 4-6 years of hands-on PPC experience, preferably in a digital marketing agency or in-house marketer.
• Strong Google Ads experience across Search, Performance Max and conversion-focused campaigns.
• Practical experience managing Meta Ads campaigns and LinkedIn Ads campaigns for B2B lead generation.
• Experience with AI-driven advertising capabilities and automation.

Responsibilities

• PPC Campaign Management & Optimization across Google Ads, Shopping, Performance Max and related formats.
• Manage Meta Ads campaigns including conversion campaigns, Advantage+ features, retargeting and creative testing.
• Coordinate LinkedIn Ads campaigns for B2B lead generation as needed.
• Monitor budgets, pacing, bidding performance, search terms, audience signals, CPA and ROAS.
• Identify underperforming campaigns and implement data-backed optimization actions.
• Conduct structured experiments across bidding strategies, creatives, targeting, and landing pages.

Skills

Google Ads

Meta Ads

TikTok

LinkedIn Marketing

AI & Automation

GA4

GTM

Looker Studio

Tools

Optmyzr

Supermetrics

Dataslayer

Looker Studio

Job description

Experience: 4.00 + years

Salary: INR 800000-1000000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

Note: This is a requirement for Uplers

What do you need for this opportunity?

Must have skills required:

Google Ads, Meta Ads, Tiktok, LinkedIn Marketing

Uplers is Looking for:

We are looking for a hands-on PPC Specialist who can independently execute, manage, troubleshoot and optimize paid advertising campaigns for global agency and direct-brand clients.

The ideal candidate should have strong Google Ads expertise, practical experience with Meta Ads, a good understanding of conversion tracking and the ability to use AI-driven advertising capabilities and automation effectively.

We are not looking for someone who only follows optimization checklists or relies entirely on platform recommendations.

The person should understand why campaigns perform or underperform, make data-backed optimization decisions, and continuously improve campaign performance and delivery efficiency.

Key Responsibilities

• PPC Campaign Management & Optimization
• Independently build, launch, manage and optimize Google Ads campaigns across Search, Shopping, Performance Max and relevant Demand Gen formats.
• Manage Meta Ads campaigns, including conversion campaigns, Advantage+ features, retargeting and creative testing.
• Support LinkedIn Ads campaigns where required, particularly for B2B lead generation.
• Monitor budgets, pacing, bidding performance, search terms, audience signals, conversion rates and acquisition costs.
• Identify underperforming campaigns and implement corrective actions.
• Execute structured experiments across bidding strategies, creatives, targeting, campaign structures and landing pages.
• Understand how campaign performance connects with client business objectives.

Expected:

Independently manage assigned accounts with minimal day-to-day supervision while escalating significant strategic decisions.

• AI-Driven PPC & Automation
• Demonstrate practical experience with Google Smart Bidding, Performance Max and other AI-driven campaign capabilities.
• Understand Google AI Max for Search, Meta Advantage+ and platform automation features relevant to assigned accounts.
• Know when to follow, test or challenge automated platform recommendations.
• Use AI tools to support campaign research, analysis, ad copy ideation and workflow efficiency.
• Work with automated rules, scripts or third-party PPC tools to reduce repetitive manual tasks.
• Identify opportunities to automate budget alerts, performance monitoring, reporting and routine quality checks.
• Validate AI-generated outputs before applying changes to live accounts.

Expected:

Use AI and automation confidently in everyday PPC work, rather than relying exclusively on manual campaign management.

• Analytics, Tracking & Performance Diagnosis
• Work confidently with GA4, Google Tag Manager, Google Ads conversion tracking and Looker Studio.
• Validate conversion events, campaign tracking, UTMs and attribution settings.
• Identify tracking discrepancies and coordinate fixes with analytics or development teams.
• Understand enhanced conversions, Meta Conversions API and offline conversions at a practical level.
• Analyze CPA, CPL, ROAS, conversion rates, revenue and lead quality based on client objectives.
• For B2B campaigns, understand the difference between generating leads and generating qualified leads.
• Investigate performance drops using platform data, conversion trends, search terms, auction insights and landing-page performance.

Expected:

Diagnose common performance and tracking issues independently, while collaborating with specialists on complex implementations.

• Performance Testing & Problem-Solving
• Identify campaign improvement opportunities through data analysis.
• Develop and execute practical A/B testing plans.
• Test ad creatives, messaging, landing pages, audiences and biddingstrategies.
• Explain why specific optimizations were implemented and what impact they delivered.
• Recognize when automated campaigns are generating poor-quality conversions or inefficient spending.
• Document testing outcomes and share actionable recommendations.

Expected:

Demonstrate sound optimization judgment instead of making changes without evidence or a clear hypothesis.

• Delivery Quality & Continuous Improvement
• Follow pre-launch QA processes for campaign setup, targeting, budgets, tracking, feeds and creatives.
• Maintain campaign documentation and optimization records.
• Ensure accuracy in reporting, implementation and budget management.
• Use standard operating procedures while identifying opportunities for process improvement.
• Share practical platform updates, AI learnings and optimization insights with the PPC team.
• Collaborate with analytics, content, creative, CRO and other Digital Growth specialists.

Expected: Maintain reliable delivery quality and contribute to continuous process improvement.

Must-Have Skills

Required Skills & Experience

• Paid Media Expertise
• 4-6 years of hands-on PPC experience, preferably in a digital marketing agency or an Inhouse marketer.
• Strong Google Ads experience across Search, Performance Max and conversion-focused campaigns.
• Practical experience managing Meta Ads campaigns.
• LinkedIn Ads campaign experience.
• Microsoft Advertising experience.
• Google Ads Scripts or basic JavaScript knowledge.
• Experience with Optmyzr, Supermetrics, Dataslayer or similar tools.
• Understanding of Shopping campaigns, product feeds and Merchant Center for e-commerce accounts.
• Ability to independently manage multiple client accounts and campaign budgets.
• Experience conducting PPC audits and executing optimization recommendations.
• Analytical & Problem-Solving Skills
• Ability to analyze performance data and identify optimization opportunities.
• Experience troubleshooting declining conversions, increasing CPA and budget inefficiencies.
• Ability to explain the reasoning behind campaign changes.
• Understanding of A/B testing and campaign experimentation.
• AI & Automation
• Practical experience using automated bidding and AI-powered campaign features.
• Understanding of Performance Max and Smart Bidding optimization.
• Ability to critically review automated recommendations.
• Experience using automated rules, scripts or PPC automation tools is preferred.
• Practical use of AI tools for research, analysis, creative development or workflow improvement.
• Analytics & Tracking
• Working knowledge of GA4, GTM and Google Ads conversion tracking.
• Experience with Looker Studio and Excel/Google Sheets.
• Ability to identify tracking discrepancies and common measurement problems.
• Understanding of CPA, CPL, ROAS, conversion rates and revenue-focused reporting.
• Awareness of enhanced conversions, consent requirements and offline conversion tracking.

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!