PPC Executive - Paid Search Campaign Management

UPWORK; Deoli; Remote; INR 450,000 - 650,000; Full time

Benefits offered by this job

Competitive compensation

Remote work option

Flexible working arrangements

Professional learning resources

Career growth opportunities

Job summary

UPWORK is seeking a results-driven PPC Executive to manage, optimize, and grow paid search campaigns across Google Ads and other platforms. The role focuses on driving website traffic, qualified leads, and ROI.

You will work with marketing teams to develop effective advertising strategies, conduct keyword research, write ad copy, and monitor performance with data-driven optimizations. Remote or flexible arrangements available; freshers with relevant training may apply.

Qualifications

• Bachelor's degree or equivalent practical experience in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
• Strong understanding of pay-per-click advertising and paid search campaign management.
• Proficiency with Google Ads and keyword research tools.
• Familiarity with Microsoft Advertising and other paid search platforms.

Responsibilities

• Plan, create, and manage paid search advertising campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.
• Conduct comprehensive keyword research to identify high-intent search terms and new opportunities.
• Develop campaign structures, ad groups, keyword lists, and negative keyword strategies.
• Write compelling ad copy that attracts potential customers and drives action.
• Manage budgets, bidding strategies, and advertising schedules to meet targets.
• Monitor performance and make data-driven adjustments to improve CTR, CPA, and ROAS.
• Analyze KPIs including impressions, clicks, CPC, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad copy, landing pages, and bidding strategies.
• Collaborate with web and content teams to improve landing page relevance and conversions.
• Implement and monitor conversion tracking using Google Ads and Google Analytics 4.
• Prepare regular performance reports and present insights and recommendations.

Skills

PPC advertising

Keyword research

Campaign management

Analytics

A/B testing

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Google Analytics 4

Job description

Job Summary

UPWORK is seeking a results-driven and detail-oriented PPC Executive to manage, optimize, and grow paid search advertising campaigns across digital platforms. The ideal candidate will have a strong understanding of pay-per-click advertising, keyword research, campaign strategy, and performance analysis.

In this role, the PPC Executive will be responsible for developing and executing paid search campaigns that increase website traffic, generate qualified leads, improve conversion rates, and maximize advertising return on investment (ROI).

The successful candidate will work closely with digital marketing teams, content specialists, designers, and account managers to develop effective advertising strategies that align with business objectives.

This position is suitable for professionals who enjoy working with data, identifying growth opportunities, and improving campaign performance through continuous testing and optimization.

Key Responsibilities

• Plan, create, and manage paid search advertising campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.
• Conduct comprehensive keyword research to identify high-intent search terms, relevant audience segments, and new advertising opportunities.
• Develop campaign structures, ad groups, keyword lists, and negative keyword strategies to improve targeting and campaign efficiency.
• Write compelling and relevant ad copy that attracts potential customers and encourages users to take action.
• Manage campaign budgets, bidding strategies, and advertising schedules to achieve performance targets.
• Monitor campaign performance regularly and make data-driven adjustments to improve click-through rates, conversion rates, and cost efficiency.
• Analyze key performance indicators, including impressions, clicks, CPC, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad copy, landing pages, keywords, and bidding strategies to identify the most effective campaign approaches.
• Collaborate with web development and content teams to improve landing page relevance, user experience, and conversion performance.
• Implement and monitor conversion tracking using Google Ads, Google Analytics 4, and relevant tracking tools.
• Identify underperforming campaigns and recommend corrective actions to improve results.
• Prepare regular performance reports and communicate campaign insights, achievements, and recommendations to stakeholders.
• Stay informed about changes in paid search advertising platforms, bidding technologies, and digital marketing best practices.
• Ensure campaigns comply with advertising policies, platform guidelines, and relevant data privacy requirements.

Required Skills and Qualifications

• Bachelors degree or equivalent practical experience in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
• Strong understanding of pay-per-click advertising and paid search campaign management.
• Practical knowledge of Google Ads and keyword research tools.
• Familiarity with Microsoft Advertising and other paid search platforms.
• Ability to conduct keyword research and develop effective campaign structures.
• Strong analytical skills and the ability to interpret advertising performance data.
• Excellent written communication skills for creating clear, persuasive, and engaging ad copy.
• Understanding of conversion tracking, attribution, and campaign measurement.
• Proficiency in Microsoft Excel or Google Sheets for campaign analysis and reporting.
• Strong organizational skills and the ability to manage multiple campaigns simultaneously.
• Attention to detail and a commitment to maintaining accurate campaign settings and performance records.

Experience

• 1–3 years of experience in PPC advertising, paid search management, or digital marketing is preferred.
• Freshers with relevant training, certifications, internships, or practical campaign experience may also be considered.
• Experience managing Google Ads campaigns, including Search campaigns, is highly desirable.
• Familiarity with Google Analytics 4, Google Tag Manager, and conversion tracking is an advantage.
• Experience working with advertising budgets, campaign optimization, and performance reporting will be beneficial.
• A portfolio of previous campaigns, case studies, or measurable advertising results may strengthen an application.

Working Hours

• Full‑time or part‑time working arrangements may be available depending on project requirements.
• Standard working hours will be determined by the project team and client requirements.
• Remote professionals should be available for scheduled team meetings and campaign performance discussions.
• Flexible working arrangements may be considered for qualified candidates.
• Freelance professionals may work according to agreed project timelines, deliverables, and campaign objectives.

Knowledge, Skills and Abilities

Technical Knowledge

• Strong understanding of paid search advertising principles and campaign management processes.
• Knowledge of keyword match types, bidding strategies, audience targeting, and negative keyword management.
• Understanding of quality score, ad relevance, landing page experience, and their impact on campaign performance.
• Familiarity with conversion tracking, attribution models, and performance measurement tools.
• Knowledge of campaign optimization techniques and advertising platform policies.

Analytical Abilities

• Ability to interpret campaign data and identify meaningful performance trends.
• Strong problem‑solving skills to investigate campaign issues and recommend effective solutions.
• Ability to evaluate advertising performance against business objectives and budget constraints.
• Confidence in using data to make informed decisions and improve campaign outcomes.

Professional Skills

• Excellent communication and collaboration skills.
• Strong time management and organizational abilities.
• Ability to work independently while contributing effectively to a team.
• Willingness to learn new advertising technologies and adapt to changing digital marketing trends.
• A proactive approach to campaign improvement and professional development.

Benefits

• Competitive compensation based on experience, skills, and employment arrangement.
• Opportunity to work remotely and collaborate with digital marketing professionals.
• Flexible working arrangements, subject to project requirements.
• Opportunities to develop expertise in paid search advertising and campaign optimization.
• Access to professional learning resources and relevant digital marketing training.
• Exposure to diverse campaigns, industries, and advertising strategies.
• Opportunities for career growth into senior PPC, performance marketing, or digital advertising management roles.
• Supportive and collaborative working environment focused on professional development and measurable results.
• Specific benefits, compensation, and employment conditions will be confirmed during the recruitment process.

Why Join UPWORK?

Joining UPWORK as a PPC Executive offers an opportunity to build a rewarding career in performance marketing while working on campaigns that contribute to measurable business growth.

You will have the opportunity to apply your analytical thinking, creativity, and technical advertising skills to real-world marketing challenges. The role encourages continuous learning, experimentation, and collaboration with professionals who share a commitment to delivering high-quality results.

Whether you are an experienced PPC professional or an emerging digital marketer with relevant skills, this position provides an opportunity to strengthen your expertise, expand your professional portfolio, and contribute to successful digital advertising initiatives.