Performance Marketing Specialist

Netpuppys; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Netpuppys in Gurugram (On-site) is seeking a Performance Marketing Specialist to own paid campaigns end-to-end on Google and Meta. You'll optimize campaigns to maximize ROAS, reduce CPA, and scale winning creatives, with a data-driven mindset and hands-on testing.

You'll work with design and content teams, configure GA4, GTM, and Meta Pixel, and report clear recommendations to clients. If you love turning numbers into growth, apply now.

Qualifications

• 1-3 years hands-on Google Ads & Meta Ads experience.
• Strong grasp of campaign structures, bidding, and audiences.
• Familiar with GA4, GTM, and conversion tracking.
• Analytical mindset with pattern recognition.
• Ability to work independently and optimise confidently.
• Experience with Snapchat Ads and TikTok Ads.
• Experience with LinkedIn or Amazon Ads.
• Google Ads / Meta Blueprint certifications.
• Comfort using AI tools to enhance productivity.

Responsibilities

• Build, launch, and scale campaigns across Google and Meta.
• Translate business goals into campaign structures and bids.
• Focus on CPA, ROAS, CPL, CTR and steer metrics.
• Test ads, creatives, audiences, and landing pages.
• Set up tracking with GA4, GTM, and Meta Pixel.
• Convert data into clear client recommendations.
• Collaborate with design and content teams.

Skills

Google Ads

Meta Ads

Campaign optimization

GA4

GTM

Data analysis

Independent work

TikTok Ads

Snapchat Ads

LinkedIn Ads

Amazon Ads

AI tools

Tools

GA4

Google Tag Manager

Meta Pixel

TikTok Ads

Snapchat Ads

LinkedIn Ads

Amazon Ads

Job description

We're Hiring: Performance Marketing Specialist | Netpuppys | Gurugram (On-site)

Do you speak fluent ROAS? Can you look at a campaign dashboard and instantly know what's bleeding budget and what's about to scale? If numbers excite you as much as great creative does, keep reading.

At Netpuppys, we don't just "run ads." We build performance engines that turn ad spend into growth stories for brands across industries. And we're looking for a Performance Marketing Specialist to take the wheel.

The Role

You'll own paid campaigns end to end, across Google and Meta, for a portfolio of brands that count on us to make every rupee work harder. This is a hands-on role for someone who loves the thrill of watching a well-optimised campaign take off.

What You'll Do

• Build, launch, and scale campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram)
• Turn business goals into smart campaign structures, audiences, and bidding strategies
• Obsess over the metrics that matter: CPA, ROAS, CPL, CTR, and drive them in the right direction
• Test relentlessly, ad copies, creatives, audiences, landing pages, and let data settle the debates
• Set up airtight tracking with GA4, Google Tag Manager, and Meta Pixel
• Turn raw numbers into clear stories and sharp recommendations for clients
• Partner with our design and content teams to bring campaigns to life.

What You Bring

• 1-3 years of hands-on Google Ads & Meta Ads experience (agency background is a big plus)
• A strong grip on campaign structures, bidding, and audience targeting
• Comfort with GA4, GTM, and conversion tracking
• An analytical mind that spots patterns others miss
• The ability to work independently and make confident optimisation calls
• Have run campaigns on Snapchat Ads and TikTok Ads
• Know your way around LinkedIn or Amazon Ads
• Hold Google Ads / Meta Blueprint certifications
• Use AI tools to work smarter, not harder

Why Netpuppys?

• Real ownership of accounts and budgets from day one
• A culture that rewards testing, curiosity, and bold ideas
• Exposure to diverse industries and campaign challenges
• A team that's AI-forward and always leveling up
• Room to grow fast, because we're growing fast