Performance Marketing Specialist

Orbit Staffing Innovision; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Orbit Staffing Innovision in Hyderabad, India, seeks a Performance Marketing Specialist to design and optimize digital campaigns for the Australian market, with a strong focus on generating qualified leads and revenue. You will manage Google Ads and Meta Ads, conduct keyword and audience research, set up tracking, and continuously test landing pages and offers to improve CPL, CAC and conversions.

This role requires data-driven decision making and cross-functional collaboration to drive

Qualifications

• Plan, launch and manage Google Ads and Meta Ads campaigns.
• Generate qualified leads for migration, employer sponsorship and skilled recruitment services.
• Conduct keyword, audience and competitor research.
• Optimize campaigns based on CPL, lead quality, conversion rate and CAC.
• Set up and monitor GA4, Google Tag Manager, conversion tracking and remarketing.
• Create and manage remarketing campaigns for website visitors, service-page visitors, form starters and existing leads.
• Work with landing pages to improve lead and consultation conversion rates.
• Track the complete funnel: Lead Qualified Lead Consultation Opportunity Paid Closure.
• Analyze campaign performance daily and take corrective action quickly.
• Allocate budgets toward high-performing campaigns, audiences and services.
• Support B2B intent-signal-based employer acquisition campaigns.
• Prepare weekly reports covering spend, CPL, qualified leads, consultations, opportunities, CAC and revenue.
• Continuously test ad copy, creatives, audiences, landing pages and offers.

Responsibilities

• Plan, launch and manage Google Ads and Meta Ads campaigns.
• Generate qualified leads for migration, employer sponsorship and skilled recruitment services.
• Conduct keyword, audience and competitor research.
• Optimize campaigns based on CPL, lead quality, conversion rate and CAC.
• Set up and monitor GA4, Google Tag Manager, conversion tracking and remarketing.
• Create and manage remarketing campaigns for website visitors, service-page visitors, form starters and existing leads.
• Work with landing pages to improve lead and consultation conversion rates.
• Track the complete funnel: Lead Qualified Lead Consultation Opportunity Paid Closure.
• Analyze campaign performance daily and take corrective action quickly.
• Allocate budgets toward high-performing campaigns, audiences and services.
• Support B2B intent-signal-based employer acquisition campaigns.
• Prepare weekly reports covering spend, CPL, qualified leads, consultations, opportunities, CAC and revenue.
• Continuously test ad copy, creatives, audiences, landing pages and offers.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversion Tracking

Remarketing

Landing Page Optimization

Keyword Research

Audience Research

A/B Testing

Google Sheets/Excel

CRM understanding

Performance Analytics

Job description

Role & responsibilities

We are looking for a Performance Marketing Specialist to manage and optimize digital campaigns targeting the Australian market, with a strong focus on generating qualified leads, consultations, opportunities and revenue.

Key Responsibilities

• Plan, launch and manage Google Ads and Meta Ads campaigns.
• Generate qualified leads for migration, employer sponsorship and skilled recruitment services.
• Conduct keyword, audience and competitor research.
• Optimize campaigns based on CPL, lead quality, conversion rate and CAC.
• Set up and monitor GA4, Google Tag Manager, conversion tracking and remarketing.
• Create and manage remarketing campaigns for website visitors, service-page visitors, form starters and existing leads.
• Work with landing pages to improve lead and consultation conversion rates.
• Track the complete funnel: Lead Qualified Lead Consultation Opportunity Paid Closure.
• Analyze campaign performance daily and take corrective action quickly.
• Allocate budgets toward high-performing campaigns, audiences and services.
• Support B2B intent-signal-based employer acquisition campaigns.
• Prepare weekly reports covering spend, CPL, qualified leads, consultations, opportunities, CAC and revenue.
• Continuously test ad copy, creatives, audiences, landing pages and offers.

Required Skills

• Google Ads
• Meta Ads
• GA4
• Google Tag Manager
• Conversion Tracking
• Remarketing
• Landing Page Optimization
• Keyword & Audience Research
• A/B Testing
• Google Sheets/Excel
• CRM understanding
• Performance Analytics

Preferred

• Experience targeting Australia or international markets
• Experience in migration, recruitment, education, healthcare or professional services
• Experience with HubSpot, Zoho or similar CRM
• Knowledge of lead scoring and marketing attribution
• Strong understanding of full-funnel performance marketing

Key KPIs

• Qualified Leads
• Cost Per Qualified Lead