Performance marketing specialist

Purview Services; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Purview Digital in Hyderabad is seeking a Digital Marketing Lead to drive paid campaigns across LinkedIn, Facebook, Google Ads, and more. This hands-on and strategic role involves managing client accounts, optimizing ROI, and leading a small team.

The ideal candidate has 4–6 years of digital marketing experience with a strong focus on paid media, agency background, and excellent analytical and client management skills.

Qualifications

• 4–6 years of digital marketing experience, with paid campaigns focus.
• Experience with LinkedIn/Facebook/Google Ads.
• Agency background with multiple clients.
• Strong ability to track and report campaign performance.
• Excellent communication and client management.
• Balance creativity with data-driven decisions.

Responsibilities

• Plan, execute, and optimize paid campaigns across LinkedIn, Facebook, Google Ads.
• Develop strategies for lead generation, brand awareness, and conversions.
• Manage multiple client accounts with timely delivery.
• Track, analyze, and report campaign performance with insights.
• Collaborate with creative teams to align messaging with client goals.
• Oversee budgets and maximize ROI.
• Mentor junior team members and contribute to team growth.
• Stay updated on digital advertising trends and tools.

Skills

Paid advertising

Performance marketing

Strategic thinking

Team leadership

Client management

Analytical skills

Communication

Tools

LinkedIn Ads

Facebook Ads

Google Ads

Google Analytics

Ads Manager

Job description

Job Description: Digital Marketing specialist

Location: Hyderabad

Experience: 46 years

Industry Background: Agency experience required

About Purview Digital

Purview Digital is a fast-growing agency delivering impactful digital campaigns for diverse clients. We thrive on creativity, data-driven strategies, and measurable results.

Role Overview

The Digital Marketing Lead will drive performance marketing campaigns across paid channels (LinkedIn, Facebook, Google Ads, and more). This role is hands-on and strategic — managing client accounts, optimizing campaigns for ROI, and leading a small team to deliver results. Unlike SEO-heavy roles, this position focuses primarily on paid advertising and performance-driven marketing .

Key Responsibilities

• - Plan, execute, and optimize paid campaigns across LinkedIn, Facebook, Google Ads, and other platforms.
• - Develop strategies for lead generation, brand awareness, and conversions tailored to client goals.
• - Manage multiple client accounts simultaneously, ensuring timely delivery and measurable outcomes.
• - Track, analyze, and report campaign performance with actionable insights.
• - Collaborate with creative/content teams to align ad messaging with client objectives.
• - Oversee budgets, allocate spends effectively, and maximize ROI.
• - Mentor junior team members and contribute to overall team growth.
• - Stay updated on digital advertising trends, tools, and innovations.

Required Skills & Experience

• - 4–6 years of digital marketing experience, with strong focus on paid campaigns.
• - Proven expertise in LinkedIn Ads, Facebook Ads, Google Ads, and other paid media platforms.
• - Agency background with experience managing multiple clients.
• - Strong analytical skills with proficiency in campaign tracking and reporting tools (Google Analytics, Ads Manager, etc.).
• - Excellent communication and client management skills.
• - Ability to balance creativity with data-driven decision-making.

Preferred Attributes

• - Strategic thinker with a performance-first mindset.
• - Leadership qualities to guide and inspire the team.
• - Comfortable working in a fast-paced, collaborative environment.Role & responsibilities