Digital Marketing Manager

Purview Services; Hyderabad; On-site; INR 4,761,905 - 6,666,667; Full time

Job summary

Purview Services is seeking a results-oriented Digital Marketing Manager to lead the development and execution of performance-driven marketing strategies in Hyderabad.

The ideal candidate will have a minimum of 5 years of experience in digital marketing, expertise in performance marketing, and the ability to lead a team effectively. You'll work with AI-driven tools and automate processes to drive brand growth and optimize campaign performance.

Qualifications

• Minimum 5 years of experience in digital marketing.
• Strong expertise in performance marketing.
• Proficiency in automation tools.

Responsibilities

• Lead and manage full-funnel digital strategies.
• Plan and execute performance marketing campaigns.
• Implement marketing automation workflows.
• Analyse campaign data and track KPIs.
• Mentor the digital team across various domains.

Skills

Performance marketing expertise

Team leadership

Marketing automation proficiency

Analytical skills

Tools

Meta Ads Manager

Google Ads

GA4

HubSpot

Zapier

Job description

Job Title: Digital Marketing Manager

Location: Hyderabad

Company: Purview Digital
Experience: Minimum 5 Years

About the Role: We are seeking a results-oriented Digital Marketing Manager with strong expertise in performance marketing, marketing automation, AI-driven tools, and team leadership. The ideal candidate should be capable of driving brand growth through data-led strategy, creative execution, and modern digital systems.

Key Responsibilities

• Lead and manage full-funnel digital strategies across paid ads, social media, SEO, content, and automation.
• Plan, execute, and optimise performance marketing campaigns on Meta, Google, LinkedIn, YouTube, etc.
• Implement and manage marketing automation workflows, CRM integrations, and AI-based optimisation tools.
• Use AI tools for content planning, ad optimisation, reporting, and audience insights.
• Analyse campaign data, track KPIs, and present clear insights to improve ROI and lead quality.
• Mentor and guide the digital team across performance, content, design, and social media.
• Collaborate with clients and internal teams for timely execution and growth-focused strategies.
• Develop monthly/quarterly growth plans and identify new digital opportunities and channels.

Requirements

• Minimum 5 years of experience in digital marketing, with strong performance marketing expertise.
• Proficiency in Meta Ads Manager, Google Ads, GA4, automation tools (HubSpot, Zoho, Zapier, etc.).
• Understanding of AI-powered platforms for analytics, creative optimisation, reporting, and workflow automation.
• Strong leadership, communication, and client management skills.
• Ability to scale brand presence, improve conversions, and drive consistent business growth.