Performance Marketing Specialist

D Axis Digiweb Solutions LLP; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Direct ownership from day one

International client exposure

Cross-team collaboration

Growth opportunities

Job summary

D-Axis Digiweb Solutions LLP, located in New Delhi, seeks an experienced performance marketer to own Google Ads and Meta Ads end-to-end for a diverse client portfolio. You will strategize, build, optimize, and report on campaigns driven by measurable ROAS and CPL targets.

Ideal candidates have 4+ years in performance marketing, show a track record of scaling accounts, and communicate clearly with clients. The role is hands-on with no supervisory layer, offering growth across portfolios.

Qualifications

• Minimum 4 years of hands-on performance marketing experience with Google Ads and Meta Ads.
• Verifiable track record of improving ROAS or reducing CPL on live accounts.
• Comfortable managing meaningful monthly ad spend across several accounts.
• Strong working knowledge of GA4, Google Tag Manager, Meta Events Manager and Conversions API.
• Solid grasp of attribution and how platform numbers relate to revenue.
• Fluent in Excel or Google Sheets for pivot-level analysis.

Responsibilities

• Own full-funnel campaign strategy, build, and daily optimization across Google Ads and Meta Ads.
• Manage monthly ad budgets across client accounts with ROAS, CPL, CAC accountability.
• Design audience architecture: custom audiences, lookalikes, remarketing, and funnel segmentation.
• Set up and maintain conversion tracking with Meta Pixel, GTM, GA4, and offline imports.
• Lead testing across creative, copy, audience, and bidding strategies with documented learnings.
• Prepare client-ready monthly performance reports with commentary on changes and next steps.

Skills

Google Ads

Meta Ads

ROAS optimization

GA4 / GTM

Excel / Sheets

Campaign management

Lead generation

E-commerce campaigns

Tools

GA4

Google Tag Manager

Conversions API

Meta Events Manager

Job description

D-Axis Digiweb Solutions LLP is a full-service digital marketing and web development agency based in New Delhi. We run performance campaigns, SEO, social media and custom web builds for clients across India, Dubai, the UK and Europe - spanning e-commerce, D2C, wellness, healthcare, legal, interior design and professional services.

The role

You will independently own Google Ads and Meta Ads accounts end to end - strategy, build, optimisation and reporting - across a portfolio of client accounts and our own in-house campaigns. This is a hands‑on execution role, not a supervisory one. You will be measured on the numbers your accounts produce, not on the volume of campaigns you launch.

What we're looking for

• Minimum 4 years of hands‑on performance marketing experience, with direct ownership of both Google Ads and Meta Ads (agency background strongly preferred)
• A verifiable track record of improving ROAS or reducing CPL on live accounts - come prepared to walk us through two or three accounts you personally scaled, including what was failing before you touched them
• Comfortable managing meaningful monthly ad spend across several accounts simultaneously without dropping balls
• Strong working knowledge of GA4, Google Tag Manager, Meta Events Manager and Conversions API
• Solid grasp of attribution, incrementality and why platform-reported numbers and actual business revenue often disagree
• Fluent in Excel or Google Sheets for pivot‑level analysis - you should be able to find the answer in the data before you ask the platform for it
• Experience across both lead generation and e-commerce campaign objectives
• Confident written and spoken English, and comfortable in direct client conversations
• Google Ads and Meta Blueprint certifications are a plus, not a substitute for results

What you'll own

• Full‑funnel campaign strategy, build and daily optimisation across Google Ads (Search, Performance Max, Display, YouTube, Shopping) and Meta Ads (Facebook + Instagram)
• Monthly ad budgets across multiple client accounts, with accountability for ROAS, CPL, CAC and lead quality - not just CTR and impressions
• Audience architecture: custom audiences, lookalikes, remarketing pools, exclusion lists and audience segmentation by funnel stage
• Conversion tracking setup and hygiene - Meta Pixel, Conversions API, GA4, Google Tag Manager, offline conversion imports
• Structured testing: creative, copy, audience, landing page and bidding‑strategy experiments with documented learnings
• Keyword research, negative keyword management, search term audits and quality score improvement
• Catalogue and feed management for e-commerce accounts (Shopify / WooCommerce)
• Ad copy direction and creative briefs for the design team - you decide what gets tested and why
• Landing page and funnel feedback to the web team where conversion rate is the bottleneck
• Client‑ready monthly performance reports in Looker Studio, plus clear commentary on what changed and what's next
• Joining client calls to present performance, defend recommendations and manage expectations

What we offer

• Direct ownership of accounts from day one, with no layers of approval between you and the campaign
• Exposure to international clients and varied industries, not one vertical on repeat
• Working alongside in‑house design, web development and SEO teams - you won't be fighting for resources
• Room to grow into account leadership as the portfolio expands