Performance Marketing Lead

8 Views; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

8 Views is a Hyderabad-based digital marketing agency specializing in lead generation through content-driven performance marketing. We collaborate with 300+ brands to drive measurable results and revenue growth.

We seek a performance marketer with 3+ years agency experience to lead a small team, own strategy for multiple brands, optimize campaigns across Meta and Google, and deliver ROI through data-driven decisions.

Join a fast-paced org that values innovation, growth, and client success.

Qualifications

• 3+ years in performance marketing at a digital marketing agency.
• Proven expertise optimizing Meta Ads and Google Ads with strong ROI.
• Demonstrated team leadership with ownership of strategy, growth, and escalations.
• Advanced analytics using Google Analytics, Excel, GTM, and dashboards.
• Hands-on experience with CRM systems and marketing automation tools.
• Excellent client-facing communication and stakeholder coordination skills.

Responsibilities

• Oversee campaign strategy, growth, retention, and performance across Meta Ads and Google Ads for your brand portfolio, ensuring scalable ROI and measurable results.
• Lead and mentor a 2-4 person team on ops and reporting, delegating execution and developing skills.
• Drive acquisition strategies, budget pacing, forecasting, and optimization to maximize client value.
• Collaborate with creative, content, strategy teams and external stakeholders to craft high-impact ad assets and resolve escalations.
• Handle client meetings, reviews, presentations, and strategic discussions—translating data into actionable insights.
• Conduct A/B testing, deep-dive analysis, and performance reporting using tools like Google Analytics, GTM, Excel, and dashboards.
• Ensure flawless tracking setup (pixels, attribution) and stay ahead of industry trends, algorithm updates, and new tools.

Skills

Performance marketing

Agency experience

Team leadership

Analytics

Tools

Google Analytics

GTM

CRM platforms

Marketing automation tools

Job description

8 Views is a Hyderabad-based digital marketing agency specializing in lead generation through content-driven performance marketing. Since 2015, we've partnered with over 300 brands, building impactful campaigns that deliver both high-quality leads and measurable results, helping generate over ₹200 million in revenue for our clients. Our 100 plus team thrives on a blend of creativity and data driven expertise, driving tangible results within a work culture that fosters innovation, supports growth, and encourages creative freedom.

Job Overview

We're seeking a performance marketer with 3+ years agency experience (mandatory) to lead one of our performance marketing teams. Oversee a team of 2-4 associates, interns, and trainees on ops/reporting, while driving strategy, growth, retention, client meetings, escalations, and Meta/Google Ads mastery for your brand portfolio.

Key Responsibilities

• Oversee campaign strategy, growth, retention, and performance across Meta Ads, Google Ads, and other platforms for your brand portfolio—ensuring scalable ROI and measurable results.
• Lead and mentor a team of 2-4 associates, interns, and trainees; delegate operational execution and reporting while fostering their skill development.
• Drive acquisition strategies, budget pacing, forecasting, and optimization to maximize client value.
• Collaborate with creative, content, strategy teams, and external stakeholders to craft high-impact ad assets and resolve escalations.
• Handle client meetings, reviews, presentations, and strategic discussions—translating data into actionable insights.
• Conduct A/B testing, deep-dive analysis, and performance reporting using tools like Google Analytics, GTM, Excel, and dashboards.
• Ensure flawless tracking setup (pixels, attribution) and stay ahead of industry trends, algorithm updates, and new tools.

Requirements

• 3+ years in performance marketingat a digital marketing agency (mandatory—agency experience is critical for managing client expectations, tight deadlines, and multi-brand portfolios).
• Proven expertise optimizing Meta Ads and Google Ads campaigns with strong ROI track record.
• Demonstrated team leadership (even small teams) with ownership of strategy, growth, and escalations.
• Advanced analytical skills in Google Analytics, Excel, GTM, and dashboards; deep knowledge of attribution, segmentation, and funnel optimization.
• Hands-on experience with CRM platforms and marketing automation tools (mandatory).
• Excellent client-facing communication, presentation, and stakeholder coordination skills.