Performance Marketing Manager

Techwise Digital; Bengaluru; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Techwise Digital in Bengaluru is seeking a results-driven Performance Marketing professional with 5+ years’ experience managing paid acquisition programs across India and international markets, including the US. You will plan and execute multi-channel campaigns across Google Ads, Meta, YouTube, LinkedIn, Display, Bing and affiliate platforms.

The role requires strong expertise in campaign strategy, audience targeting, PPC optimization and budget management to drive revenue.

Qualifications

• 5+ years of experience in performance marketing and paid acquisition
• Experience managing multi-channel campaigns across India and international markets
• Strong measurement of CAC, CPL, ROAS and revenue impact

Responsibilities

• Plan and execute multi-channel campaigns across Google Ads, Meta, YouTube, LinkedIn, Display, Bing and affiliate platforms
• Optimize campaigns for CAC, CPL and ROAS and manage large ad spends
• Collaborate with creative, content, technology and CRM teams to improve performance and conversions

Skills

Performance marketing

Performance analytics

Google Ads

Tools

Looker Studio

Google Analytics

Remarketing

CRO

A/B testing

Job description

We are looking for a results-driven Performance Marketing professional with 5+ years of experience managing paid acquisition programs across India and international markets, particularly the US. The candidate will be responsible for planning and executing multi-channel campaigns across Google Ads, Meta, YouTube, LinkedIn, Display, Bing and affiliate platforms.

The role requires strong expertise in campaign strategy, audience targeting, PPC optimization, budget management, lead generation and conversion improvement. The individual should be comfortable managing significant advertising spends and using data to improve CAC, CPL, ROAS and overall revenue contribution. Experience with Looker Studio, Google Analytics, remarketing, CRO and A/B testing is essential. Strong exposure to both B2B and B2C campaigns, international markets, and collaboration with creative, content, technology and CRM teams is preferred.

Skills: performance marketing, performance analytics, google ads