Performance Marketing Specialist

NOVAC; Chennai District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

NOVAC in Chennai (Alwarpet) is seeking a Paid Media Specialist with 3-5 years of experience to own campaign architecture across Google, YouTube, Meta, and LinkedIn. You will build campaigns, optimize budgets, and tailor messaging for different buyer profiles to drive qualified leads.

You will manage budgets, write copy, brief designers, test creatives, and ensure precise analytics via GA4, GTM, and CRM reporting for ongoing optimization and impact.

Qualifications

• Own campaign architecture across Google Search, Display, Performance Max, YouTube pre-roll, Meta, and LinkedIn.
• Build campaigns with keyword research, bid logic, audience layering, and budget pacing.
• Align paid media with different buyer verticals and optimize funnel retargeting.
• Maintain tracking and attribution across GA4, GTM, and CRM integrations.

Responsibilities

• Own campaign architecture across Google Search, Display, Performance Max, YouTube pre-roll, Meta, and LinkedIn campaigns.
• Manage monthly budgets, pacing, and CPL targets across channels.
• Write ad copy and brief designers with precise specs for creatives.
• Test creatives and landing pages to improve conversions and form submissions.
• Review landing pages for conversion potential and coordinate with web teams on tracking.
• Own analytics dashboards and ensure data accuracy and insight delivery.
• Collaborate with sales to align ABM campaigns and content releases.

Skills

Paid media management

Google Ads

Meta Ads

LinkedIn Ads

YouTube Advertising

Campaign optimization

Analytics

CRM reporting

ABM campaigns

Landing page optimization

Tools

GA4

GTM

LinkedIn Insight Tag

Meta Pixel

CRM systems

Job description

Total Experience - 3 to 5 years

Location- Chennai (Alwarpet)

Mode of Interview- Face to Face Interview

Role & responsibilities :

Paid Media Execution

• Own campaign architecture across Google Search, Display, Performance Max, YouTube pre-roll, Meta (Feed, Reels, Lead Ads), and LinkedIn (Sponsored Content, Message Ads, Lead Gen Forms)
• Build campaigns from the ground up: keyword research, match type strategy, audience layering, bid logic, and budget pacing
• Run separate strategies for different verticals; a fintech software buyer and an eLearning buyer behave differently online and campaigns need to reflect that
• Manage retargeting sequences across the funnel with distinct messaging for cold audiences, warm audiences, and high-intent visitors

Budget and Bid Management

• Manage monthly budgets across platforms, allocated by vertical and campaign objective
• Make active pacing decisions: shift budget toward what is working, pull back on what is not, and course-correct within the week
• Maintain CPL and cost-per-qualified-lead targets by channel; when targets are breached, identify the cause and respond

Copy and Creative Briefing

• Write ad copy : headlines, descriptions, and CTAs, tailored to specific buyer roles
• Brief designers with precision: the format, the hook, the focal point, what the creative needs to stop the scroll, and what the CTA needs to drive
• Test creative variables systematically with a documented hypothesis before each test

Conversion and Landing Page Thinking

• Review landing pages with a conversion lens, flag drop-off points, and brief improvements to content and design
• Work with the web team to ensure UTM structures are clean, forms are tracking correctly, and paid clicks are attributed accurately
• Set up offline & Enhanced Conversions
• Diagnose whether a performance problem is a traffic issue or a conversion issue before recommending a fix

Analytics and Attribution

• Own GA4, GTM , LinkedIn Insight Tag, Meta Pixel, and CRM reporting; ensure tracking is intact and data is trustworthy
• Build and maintain a weekly performance dashboard covering spend, CPL, quality lead volume, and conversion to pipeline
• Connect campaign data to CRM outcomes to understand which campaigns produce leads that move through the sales funnel

Cross-functional Work

• Sync regularly with sales to get lead quality feedback; if campaigns are generating leads that sales is rejecting, treat it as a targeting problem and own the fix
• Support ABM-style campaigns targeting specific accounts and sectors: coordinate audience lists, personalise messaging, and track account-level engagement
• Work with the content team to align paid distribution with content releases, product announcements, and demand cycles