Digital Marketing Manager

Erekrut... Recruitment Made Easy; Udaipur District; On-site; INR 600,000 - 900,000; Full time

Job summary

Erekrut... Recruitment Made Easy is seeking a hands-on Performance Marketing Specialist to own paid campaigns end-to-end. You will strategy, implement, run and daily-optimize Meta Ads and Google Ads with a focus on real business outcomes.

You will report results clearly to Indian and international clients and manage budgets and tracking diligently. The role demands 2-5 years of paid media experience, fluency in English, and strong analytical skills.

Qualifications

• 2-5 years hands-on paid-media experience focused on performance advertising.

Responsibilities

• Build, launch and run paid campaigns end-to-end - mainly Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Shopping, YouTube).
• Own the strategy with audience and keyword research, campaign structure, budget and bidding plan.
• Optimise daily against business outcomes (orders, leads, CPA/CPL, CAC, ROAS).
• Plan and manage budgets, pace spend, protect caps and reallocate to what's working.
• Brief the creative team with clear requirements and test creatives (A/B).
• Report weekly performance notes and monthly client reports tied to real orders/leads.
• Coordinate tracking (pixel / Conversions API / Google tags / UTMs) with tech for reliable numbers.

Skills

Paid media management

Campaign optimization

Data-driven decisions

English communication

Analytical mindset

Tools

Meta Ads Manager

Google Ads

GA4

Looker Studio

Google Sheets

Excel

Conversions API

Google Merchant Center

UTM tagging

Job description

Job Title: Performance Marketing Specialist

Hiring a dedicated performance-marketing specialist - someone who lives in the ad accounts and makes budgets work. You own paid campaigns end-to-end: you come up with the strategy, build them, run them, optimise daily, and report on what's working. This is a hands-on execution role for someone who genuinely loves the craft of running ads.

Key Responsibilities

• Build, launch and run paid campaigns end-to-end - mainly Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Shopping, YouTube) - from strategy through daily optimisation to scaling.
• Own the strategy, don't just take orders - audience and keyword research, campaign structure, creative angles, budget and bidding plan - you devise it and then execute it.
• Optimise every day against real business outcomes - orders, leads, CPA/CPL, CAC, ROAS (and ACOS/TACOS on marketplaces) - reconciled to actual revenue, not vanity metrics.
• Plan and manage budgets - pace spend, protect the cap, shift budget to what's working.
• Brief the creative team - tell our designers and video editor exactly what ad creative you need and why, then test it properly (A/B, iterate).
• Report clearly - a weekly performance note and a monthly report per client, tied to real orders/leads, in language a client understands.
• Keep tracking trustworthy - coordinate conversion tracking (pixel / Conversions API / Google tags / UTMs) with our tech team so the numbers can be relied on.

What You Must Have (Required)

• 2-5 years hands-on paid-media experience, with at least ~70% of that time on performance/paid advertising (not split across social media, content or SEO).
• Proven hands-on delivery on both Meta Ads and Google Ads - you've built and optimised campaigns yourself on real, live budgets.
• A working command of the metrics - you plan and report against CPA/CPL, CAC, ROAS, CTR and conversion rate, and you know when a campaign is genuinely profitable (break-even ROAS, AOV, margin).
• Fluency in the core tools - Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and spreadsheets (Excel / Google Sheets).
• A basic, correct understanding of conversion tracking - Meta Pixel & Conversions API (CAPI), Google conversion tags, and UTM discipline (enough to spot broken tracking and brief a developer to fix it).
• Strong written English and clear communication - you'll report to Indian and international clients.
• Self-driven and analytical - you work from data, manage your own campaigns, and don't need chasing.

Nice to Have

• Marketplaces & quick-commerce ads - Amazon Ads (Sponsored Products / Brands / Display, ACOS/TACOS), Blinkit, Myntra, Meesho, Zepto / Instamart.
• Additional paid channels - TikTok Ads, LinkedIn Ads, X (Twitter) Ads.
• Shopify / WooCommerce - product feeds, Google Merchant Center, catalog / dynamic (DPA) ads.
• Deeper tracking & reporting - server-side / CAPI setup, Looker Studio / Google Data Studio dashboards.
• Agency background - comfortable running paid campaigns across several accounts/clients at once.

Tools You'll Work With

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Google Merchant Center
• Meta Pixel / Conversions API
• Looker Studio
• Amazon Ads & quick-commerce brand panels
• Google Sheets / Excel
• Notion