Performance Marketing Specialist

Institute of Product Leadership; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Institute of Product Leadership is seeking a dedicated Paid Media Specialist to own day-to-day acquisition across Google and Meta for both campus and online programs. You will work with the counselling team and report to the Performance Marketing Lead and Director of Marketing.

Responsibilities include managing lead targets, end-to-end ad management, and budget pacing, with a strong emphasis on conversions and data-driven decision making.

Qualifications

• 3-4 years running paid acquisition, with at least two years hands-on in edtech or another high-ticket lead-generation category.
• Genuine depth in both Google and Meta; able to open any account and work hands-on.
• Numbers-oriented with comfort in analysis and deep-dives.

Responsibilities

• Own end-to-end paid media across Google and Meta for campus and online lines.
• Manage campaigns: structure, bidding, negative keywords, and pacing across deadlines.
• Lead creative coordination with content teams for regular ad refreshes.
• Collaborate on landing pages and funnels to improve conversions.
• Track and report performance daily, weekly, and monthly.
• Manage day-to-day budget across verticals and cohorts.

Skills

Paid media management

Google Ads

Meta Ads

Data analysis

Budget management

Tools

CRM platforms

Job description

You will own day-to-day paid media across Google and Meta for both the campus and the online lines, working alongside the counselling team and reporting to the Performance Marketing Lead and Director of Marketing.

Responsibilities:

• Own lead and enrollment targets: across programs, cohorts, and business verticals
• Google Ads, end-to-end. Search (brand and non-brand), Performance Max, Demand Gen, and YouTube. Campaign structure, intent-tier segmentation, bidding strategy, negative keyword hygiene, and budget pacing across cohort deadlines.
• Meta Ads, end-to-end. Prospecting, retargeting, lead ads, Advantage+ where it earns its place, and audience strategy built on CRM segments rather than lookalikes alone.
• Creative velocity. Briefing and shipping ads with the content team to ensure regular creative refreshes, against a live testing calendar rather than a quarterly refresh.
• Landing page and funnel collaboration. Ensure better conversion of traffic on home/product and other landing pages through form design and capture points.
• Reporting. Trackers and reports—daily, weekly, and monthly—along with all the reviews
• Budget: Manage day-to-day spends/budgets across verticals on a daily, weekly, monthly, or cohort-annual basis.

Requirements:

• 3-4 years running paid acquisition, with at least two years hands-on in edtech, education, or another considered high-ticket lead-generation category (BFSI, healthcare, real estate, etc. ).
• Genuine depth in both Google and Meta; not one platform well and the other through an agency. You should be able to open any account and work on them hands-on.
• Numbers: Comfortable with analysis and deep dives. To be totally number-driven.