Performance Marketing (Luxury/Education)

Time Hack Consulting; Chandigarh; On-site; INR 2,500,000 - 4,800,000; Full time

Job summary

Time Hack Consulting in Chandigarh is hiring a Senior Manager, Digital Marketing (Performance Marketing) to own and scale paid media and organic social efforts across two campuses. You will lead end-to-end paid media strategy, manage budgets, and drive conversions from awareness to enquiry generation.

You will coordinate with content, asset production, and ERP teams, implement robust analytics, and oversee multiple external agencies to meet KPIs.

Qualifications

• 6–9 years in digital marketing, incl. 4+ years in performance marketing.
• Expert-level execution in Meta Ads Manager and Google Ads at scale.
• Strong knowledge of GA4, GTM, server-side tagging, and Conversions API.
• Experience with marketing automation / CRM platforms (HubSpot, Zoho, SFMC).
• Proven ability to manage multiple external agencies on a campaign calendar.
• Hands-on experience with organic social media management.
• Strong analytics and dashboarding using Excel/Power BI or Looker Studio.
• Experience marketing high-value offerings (education, real estate, premium hospitality, BFSI) preferred.

Responsibilities

• Own end-to-end paid media strategy and execution across Meta, Google Search, Display/PMax, and YouTube Shorts for both campuses.
• Plan and manage paid media budgets against enquiry and admission targets; reallocate spend across channels and campuses based on performance.
• Run full-funnel campaigns from awareness through enquiry generation, with audience, creative, and bidding strategies.
• Lead always-on A/B testing across creative, copy, audiences, and landing pages; scale winning variants rapidly.
• Own conversion tracking architecture: GA4, GTM, Conversions API, and CRM-linked attribution.

Skills

Performance marketing

Meta Ads Manager

Google Ads

GA4

Conversions API

CRM platforms

Agency management

Organic social

Data dashboards

Excel/Power BI

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

HubSpot

Zoho

Salesforce Marketing Cloud

Looker Studio

Power BI

Google Tag Manager

Job description

Job Description: Senior Manager, Digital Marketing (Performance Marketing)

Role Purpose

Own and scale performance marketing across both the campuses - planning, executing, and optimizing paid media.

Key Responsibilities

Performance Marketing Ownership

• Own end-to-end paid media strategy and execution across Meta, Google Search, Google Display/ PMax, and YouTube Shorts for both campuses.
• Plan and manage paid media budgets against enquiry and admission targets; reallocate spend across channels and campuses based on performance.
• Run full-funnel campaigns from awareness through enquiry generation, applying audience, creative, and bidding strategy suited to a high-consideration, high-value purchase cycle.
• Lead always-on A/B testing across creative, copy, audiences, and landing pages; scale winning variants rapidly.
• Own conversion tracking architecture: GA4, Google Tag Manager, Meta Conversions API, and CRM-linked attribution.

Organic Social Media Management

• Own day-to-day publishing across Instagram, Facebook, and YouTube Shorts in line with the published content calendar.
• Own organic growth targets across all platforms: follower growth, likes, comments, shares, and saves, by campus.
• Manage community engagement: respond to comments and DMs in brand voice, within defined turnaround times.
• Track organic post-level performance weekly and feed learnings into paid creative and audience decisions.
• Coordinate organic posting cadence with paid amplification so top-performing organic content is boosted promptly.

Agency & Stakeholder Management

• Coordinate with the content team to translate the published content calendar into paid distribution plans.
• Coordinate with the asset production team to brief, review, and approve performance-ready creative variants (static, video, YouTube Shorts).
• Coordinate with the developer agency on landing page builds, tracking pixel implementation, and conversion rate optimization (CRO).
• Coordinate with the ERP team on lead funnel management and processes.
• Manage all agency relationships in parallel against a shared campaign calendar and shared KPIs.

Analytics & Reporting

• Build and maintain performance dashboards (Looker Studio / Power BI) covering spend, CPE, CPQL, ROAS, and funnel conversion by campus and channel.
• Report campaign performance to the Head of Brand Strategy on a daily cadence and to the Director on a weekly cadence.
• Diagnose underperformance at the channel, campaign, or creative level and recommend corrective action within the same reporting cycle.

Brand Compliance

• Ensure every paid and organic asset uses proprietary brand vocabulary verbatim, with no paraphrasing of programme names or brand terms.
• Ensure campus-specific messaging is applied correctly and consistently across all live campaigns.
• Flag any creative or copy deviation from approved brand guidelines before publication.

Required Skills & Experience

Must-Have

• 6-9 years in digital marketing, including a minimum of 4 years of hands-on, expert-level performance marketing execution.
• Demonstrated command of Meta Ads Manager and Google Ads (Search, PMax, Display, YouTube) at scale.
• Strong working knowledge of GA4, Google Tag Manager, server-side tagging, and Conversions API implementation.
• Experience managing marketing automation / CRM platforms (e.g., HubSpot, Zoho, Salesforce Marketing Cloud) for lead nurture and attribution.
• Proven experience managing multiple external agencies simultaneously against one campaign calendar.
• Hands-on experience managing organic social media channels, including content publishing, community management, and follower/engagement growth.
• Strong analytical and dashboarding skills, with fluency in Excel/Power BI or Looker Studio.
• Prior experience marketing a high-consideration, high-value product or service (education, real estate, premium hospitality, or BFSI) preferred.

Good-to-Have

• Experience marketing a multi-location or multi-campus brand.
• Working familiarity with SEO/AEO fundamentals and content-to-paid handoffs.
• Prior agency experience in campaign management of K-12 education or boarding school.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.