Marketing Executive

SVKM's Narsee Monjee Institute of Management Studies (NMIMS); Mumbai; On-site; INR 600,000 - 850,000; Full time

Job summary

NMIMS is seeking a data-driven Performance Marketing Executive to run Google and Meta campaigns, drive lead generation, and coordinate with agencies for program admissions. You will plan budgets, monitor CPL/CPA, build dashboards in GA and reporting tools, and optimize the funnel from click to CRM handoff in collaboration with the admissions team and partner networks.

The role also involves managing affiliate partners and education influencers, ensuring timely asset delivery and compliant

Qualifications

• Bachelor’s or Master’s in Marketing, Communications, or related field.
• Minimum 2 years hands-on performance marketing experience.
• Proficient in Google Ads and Meta Ads Manager with certifications preferred.
• Strong analytical skills with proficiency in GA, Excel/Sheets, and reporting/dashboard tools.
• Experience with affiliate marketing programs and partnerships.
• Familiarity with influencer marketing platforms and campaign management.

Responsibilities

• Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets and bidding to hit CPL/CPA targets.
• Track key metrics (CPL, CPA, CTR, ROAS); build dashboards and turn data into optimization actions.
• Own the lead funnel from click to CRM handoff; coordinate with admissions to improve lead quality and conversions.
• Manage affiliate/referral partners; onboard new partners and monitor payouts and lead quality.
• Identify and manage influencer collaborations; track reach, engagement and conversions.
• Coordinate with performance and creative agencies; brief campaigns and review creatives, ensuring timely delivery.

Skills

Google Ads

Meta Ads

Analytics

Salesforce

Affiliate Marketing

Influencer Marketing

SEO basics

Landing Page Optimization

Stakeholder Mgmt

Communication

Education

Bachelor’s or Master’s degree in Marketing, Communications, or related field

Tools

Salesforce

Job description

NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.

Key Responsibilities

• Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.
• Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.
• Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.
• Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.
• Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.
• Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.

Professional Experience

• Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.

Skills and Competencies

• Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).
• Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.
• Working knowledge of CRM/marketing automation tools (e.g., Salesforce)
• Experience managing affiliate marketing programs and partnerships.
• Familiarity with influencer marketing platforms and campaign management.
• Basic understanding of SEO and landing page optimization principles.
• Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.
• Strong communication skills, both written and verbal.
• Ability to manage multiple campaigns/priorities in a fast-paced environment.