Performance Marketing Specialist (Associate / Senior Associate)

Medhavi Skills University; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Medhavi Skills University in Gurgaon is seeking a Performance Marketing Specialist (Associate / Senior Associate) to plan, run and scale paid acquisition across Meta and Google. You will own budget allocation, campaign structure and channel efficiency to drive qualified leads and admissions.

You will collaborate with Creative, Funnel and CRM teams to optimize landing pages, test creatives, track conversions, and report weekly on spend, cost per lead and admissions.

Qualifications

• Bachelor's degree with 2-4 years of hands-on experience managing paid media budgets across Meta and Google Ads.
• Demonstrable ownership of a monthly media budget.
• Strong grasp of campaign structure, audience building, bid strategies and search-term management.
• Practical tracking knowledge, including UTM discipline, pixel and conversion event setup, and tag management.
• Comfortable working in spreadsheets and able to build performance reports independently.
• Ability to read a funnel beyond the click, with the understanding that cost per lead is not the finish line.
• Target-driven, with the discipline to pause spend that is not working.

Responsibilities

• Plan, launch and manage paid campaigns across Meta and Google Ads for each programme vertical.
• Own monthly budget allocation across channels, campaigns and programmes, and manage pacing against plan.
• Build and maintain campaign architecture, naming conventions, audiences, placements and bid strategies.
• Run a continuous creative testing pipeline and brief the creative team based on performance data rather than opinion.
• Manage search keyword strategy, run search-term audits and maintain negative keyword lists.
• Monitor delivery daily and act on rising costs, frequency and creative fatigue before they compound.
• Maintain accurate conversion tracking and attribution across platforms and landing pages.
• Analyse performance by programme, geography, audience and creative, and reallocate budget to what converts.
• Pause or rebuild campaigns that are not returning admissions and document the reasons.
• Work with the Funnel and CRM team on landing page performance and lead quality feedback loops.
• Report weekly on spend, cost per lead, cost per admission and channel-level efficiency.

Skills

Paid media budgeting

Campaign management

Meta & Google Ads

Tracking & analytics

UTM discipline

Reporting

Budget pacing

Education

Bachelor's degree

Job description

Performance Marketing Specialist (Associate / Senior Associate)

2-4 years

Gurgaon Office

Full-Time

We are hiring a Performance Marketing Specialist to plan, run and scale our paid acquisition across Meta and Google. You will own budget allocation, campaign structure, creative testing and channel efficiency for every programme vertical. The role is accountable for how much we spend, where it goes, and what it returns in qualified leads and admissions.

Why this role

• Paid media is measured by the qualified leads and admissions it returns, not by spend or clicks alone.
• Cost per lead is not the finish line; paid performance is judged on what happens beyond the click.
• Creative and budget decisions should be driven by performance data rather than opinion.
• Spend that is not returning admissions should be paused or rebuilt, not left to run.

You will work closely with the Creative, Funnel and CRM teams to improve landing page performance, lead quality and paid channel efficiency.

What you will do

You will own paid acquisition across Meta and Google, from budget planning and campaign build to optimisation and reporting.

• Plan, launch and manage paid campaigns across Meta and Google Ads for each programme vertical.
• Own monthly budget allocation across channels, campaigns and programmes, and manage pacing against plan.
• Build and maintain campaign architecture, naming conventions, audiences, placements and bid strategies.
• Run a continuous creative testing pipeline and brief the creative team based on performance data rather than opinion.
• Manage search keyword strategy, run search-term audits and maintain negative keyword lists.
• Monitor delivery daily and act on rising costs, frequency and creative fatigue before they compound.
• Maintain accurate conversion tracking and attribution across platforms and landing pages.
• Analyse performance by programme, geography, audience and creative, and reallocate budget to what converts.
• Pause or rebuild campaigns that are not returning admissions and document the reasons.
• Work with the Funnel and CRM team on landing page performance and lead quality feedback loops.
• Report weekly on spend, cost per lead, cost per admission and channel-level efficiency.

What you will deliver

• Paid media planning and budget management
• Campaign performance and cost efficiency
• Creative testing and audience development
• Tracking, attribution and reporting accuracy
• Programme-level admissions growth through paid channels

Key Performance Indicators (KPIs)

• Cost per lead and cost per admission against target
• Monthly spend pacing against plan, including underspend and overspend variance
• Return on ad spend, measured against the agreed ticket value
• CTR, CPC and CPM trends by channel, quarter on quarter
• Lead-to-admission conversion rate of paid leads
• Number of creatives tested per month and share of spend behind winning creatives
• Share of spend on campaigns with zero attributed admissions, to be minimised
• Turnaround time from identifying an underperforming campaign to acting on it

Who we are looking for

Must have

• Bachelor's degree with 2-4 years of hands-on experiencemanaging paid media budgets across Meta and Google Ads.
• Demonstrable ownership of a monthly media budget.
• Strong grasp of campaign structure, audience building, bid strategies and search-term management.
• Practical tracking knowledge, including UTM discipline, pixel and conversion event setup, and tag management.
• Comfortable working in spreadsheets and able to build performance reports independently.
• Ability to read a funnel beyond the click, with the understanding that cost per lead is not the finish line.
• Target-driven, with the discipline to pause spend that is not working.

Good to have