Performance Marketing Specialist

Sporthood; Bengaluru; On-site; INR 279,000 - 335,000; Full time

Job summary

Sporthood in Bengaluru is seeking a Performance Marketing Specialist to own the entire lead funnel—from planning to generation, optimisation, and conversion improvements. You will work across Meta, Google, landing pages, lead forms, CRM, and reporting to drive high-quality leads for sports programs.

This is an ownership role requiring deep analysis of business outcomes, dashboards, and weekly performance reports.

Qualifications

• 2–3 years of hands-on Performance Marketing experience.
• Strong experience with Meta Ads Manager.
• Strong experience with Google Ads.
• Experience managing lead generation campaigns.
• Good understanding of GA4, Meta Pixel and conversion tracking.
• Strong analytical and reporting skills.
• Comfortable working with Excel / Google Sheets.
• Ability to manage multiple campaigns simultaneously.
• Strong ownership mindset and attention to detail.

Responsibilities

• Own lead generation across Meta Ads and Google Ads.
• Optimize landing pages, lead forms, CRM, and nurturing.
• Plan and execute campaigns for sports events, venue launches, and tournaments.
• Improve campaign performance: lead volume, quality, CPL, and conversions.
• Ensure budget efficiency.

Skills

Meta Ads Manager

Google Ads

Lead generation

GA4/Pixel tracking

Analytics & reporting

Excel / Sheets

Campaign multitasking

Ownership mindset

2–3 years experience

Tools

GA4

Meta Pixel

UTM parameters

CRM integrations

Job description

Job Description

We're building a high-performance growth engine at Sporthood.

We're looking for a Performance Marketing Specialist (2–3 years experience) who can own the entire lead funnel—from campaign planning to lead generation, optimisation, reporting, and improving conversions.

You will work across Meta, Google, landing pages, lead forms, CRM, and reporting to drive high-quality leads for our sports programs.

This is an ownership role. If you're only comfortable launching ads without analysing business outcomes, this role is not for you.

Responsibilities

• Own lead generation across:
  • Meta Ads
  • Google Ads
  • Landing Pages
  • Lead Forms
  • CRM
  • Lead Nurturing
• Plan and execute campaigns for:
  • Sports - Football, Swimming Badminton
  • Venue launches
  • Tournaments
• Seasonal campaigns
• Own campaign performance by improving:
  • Lead volume
  • Lead quality
  • Cost Per Lead (CPL)
  • Conversion rates
• Budget efficiency

Work closely with Sales, Product, Operations and Marketing to improve the complete customer journey.

Build dashboards and weekly reports to monitor campaign performance.

Continuously test audiences, creatives, messaging and landing pages to improve results.

Maintain tracking using Meta Pixel, GA4, UTM parameters and CRM integrations.

Experience

• 2–3 years of hands-on Performance Marketing experience
• Strong experience with Meta Ads Manager
• Strong experience with Google Ads
• Experience managing lead generation campaigns
• Good understanding of GA4, Meta Pixel and conversion tracking
• Strong analytical and reporting skills
• Comfortable working with Excel / Google Sheets
• Ability to manage multiple campaigns simultaneously
• Strong ownership mindset and attention to detail

AI + Tools Expectation

Comfortable using:

• Google Workspace
• ChatGPT / Gemini
• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Excel / Google Sheets

Ability to use AI to:

• Generate ad copy
• Research audiences
• Analyse campaign performance
• Speed up reporting
• Improve campaign optimisation

Compensation

₹25,000 – ₹30,000/month

Location

Bangalore (On-site, Full-time)