Performance Marketing Lead/Manager

Trispoke Managed Services Pvt. Ltd.; Maharashtra; On-site; INR 1,808,318 - 3,616,636; Full time

Job summary

A leading outsourcing and offshoring consulting firm seeks a Performance Marketing Manager in Maharashtra, India. This role involves leading digital acquisition and growth initiatives, managing high-budget advertising campaigns on various platforms, and optimizing conversion rates. The ideal candidate has over 4 years of experience in performance marketing with proven expertise in handling large budgets. Applicants should have strong analytical skills and a deep understanding of marketing tech tools. A full-time position offers a collaborative work environment and growth opportunities.

Qualifications

• 4+ years in Performance / Growth Marketing, with at least 2 years in a managerial role.
• Strong hands‑on expertise in Google Ads, Meta Ads, LinkedIn Ads.
• Proven experience managing large monthly ad budgets.

Responsibilities

• Lead paid acquisition and growth initiatives across digital channels.
• Manage and mentor performance marketers and media buyers.
• Own analytics setup including GA4, GTM, Pixels.

Skills

Google Ads

Meta Ads

LinkedIn Ads

analytical mindset

Excel

Google Sheets

Tools

CRM platforms (HubSpot, Zoho, Salesforce)

Job description

Pay Range

Trispoke Managed Services Pvt. Ltd. provides the following pay range: $20.00/yr - $40.00/yr. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Role & Responsibilities

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.

Strategy & Growth Ownership

• Define and execute the overall performance marketing strategy aligned with business and revenue goals
• Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
• Identify new growth channels, audience segments, and scaling opportunities

Paid Media Leadership

• Lead and optimize high‑budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• Oversee full‑funnel campaigns (awareness > consideration > conversion > remarketing)
• Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management

• Manage and mentor performance marketers, media buyers, and agencies
• Collaborate with Sales, Design, Content, Product, and Tech teams
• Present performance insights and recommendations to leadership

Analytics, Attribution & Reporting

• Own analytics setup including GA4, GTM, Pixels, CRM integrations
• Ensure accurate attribution, lead quality tracking, and funnel visibility
• Deliver weekly/monthly dashboards with insights, learnings, and forecasts

Conversion & Funnel Optimization

• Improve landing page performance, lead quality, and conversion rates
• Partner with UX, content, and tech teams to enhance user journeys
• Align marketing outputs with sales conversion and closure metrics

Ideal Candidate

• 4+ years in Performance / Growth Marketing, with at least 2 years in a managerial role
• Strong hands‑on expertise in Google Ads, Meta Ads, LinkedIn Ads
• Proven experience managing large monthly ad budgets
• Deep understanding of attribution models, funnels, and CRM‑based tracking
• Strong analytical mindset with advanced Excel/Google Sheets skills

Preferred Qualifications

• Experience in B2B, Fintech, SaaS, or Startup ecosystems
• Experience scaling lead‑generation or revenue‑driven campaigns
• Familiarity with marketing automation and CRM platforms (HubSpot, Zoho, Salesforce)
• Experience working with external agencies and vendors

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Human Resources

Industries

Outsourcing and Offshoring Consulting

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