Performance Marketing Manager - Real Estate (Luxury Segment)

SVP Builders India Ltd; Ghaziabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

SVP Group in Ghaziabad seeks a results-driven Performance Marketing Manager to design and scale high-conversion campaigns across Google, Meta, and partner channels, targeting HNIs, luxury homebuyers, and NRIs for premium tickets.

The role emphasizes ROAS optimization, multi-channel strategy, CRO, landing page tests, CRM alignment, and analytics using GA4 and GTM to track revenue and lead quality.

Qualifications

• Graduate or postgraduate in Marketing or related field.
• 4–5+ years in performance marketing within real estate.
• Experience targeting HNIs, luxury homebuyers, and NRIs.
• Strong analytics, attribution, and conversion tracking abilities.

Responsibilities

• Design, execute and scale multi-channel paid campaigns (Google, Meta).
• Optimize ROAS and lead quality while managing budgets.
• Develop audience segments for high-ticket properties (2–6 Cr).
• Collaborate on landing pages, CRO, and CRM-led workflows.

Skills

Performance Marketing

Lead Generation

ROAS Optimization

Real Estate Marketing

Google Ads

Meta Ads

Data-driven

Analytics

Education

Bachelor's or MBA in Marketing

Tools

Google Ads

Meta Ads

GA4

GTM

Job description

About SVP Group

SVP Group is one of Ghaziabads most trusted real estate developers with a long-standing legacy of delivering quality residential and commercial spaces. As we expand our portfolio with state-of-the-art luxury projects, we are looking for a result-oriented, data-driven Performance Marketing Manager to lead our digital acquisition and brand positioning across the Delhi-NCR market.

Job Overview

We are seeking an experienced Performance Marketing Manager to design, execute, and scale high-conversion lead generation campaigns across Google, Meta, and partner channels. The ideal candidate will have hands-on experience in real estate digital marketing, specifically targeting High-Net-Worth Individuals (HNIs), luxury homebuyers, and NRI investors for premium ticket sizes (2 Cr to 6 Cr).

Key Responsibilities

1. Campaign Strategy & Execution

• Multi-Channel Management: Design, execute, and optimize end-to-end paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta (Facebook & Instagram).
• Budget Optimization: Efficiently allocate and manage performance marketing budgets to maximize Return on Ad Spend (ROAS) and drive revenue growth.

2. Audience Targeting & Segmentation

• Persona Development: Build and scale precise buyer personas targeting HNIs, luxury homebuyers, corporate leaders, and seasoned real estate investors.
• Advanced Segmentation: Utilize demographic, interest-based, and intent-driven audience segmentation tailored to high-ticket property purchases (2 Cr 6 Cr).

3. Lead Quality & Conversion Rate Optimization (CRO)

• Cost Efficiency: Continuously optimize Cost Per Lead (CPL) while enforcing strict filters to ensure high lead intent and sales-qualification rates.
• Landing Page Strategy: Collaborate closely with internal design and content teams to build, test, and optimize high-converting, mobile-responsive landing pages.

4. CRM Alignment & Marketing Analytics

• Funnel Integration: Partner with sales and CRM teams to monitor the lead-to-conversion pipeline, set up automated lead-nurturing workflows, and track closed revenue.
• Data Tracking & Reporting: Configure and monitor key performance indicators (KPIs) using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and custom conversion setups.

Essential Requirements

• Education: Graduate or Postgraduate degree in Marketing, Business Administration, Media, or a related field.
• Experience: 4 to 5+ years of hands-on experience running performance marketing and lead generation campaigns specifically within the Real Estate sector.
• Market Familiarity: In-depth knowledge of Delhi-NCR real estate market dynamics, ultra-luxury residential positioning, and NRI buyer behavior.
• Technical Mastery: Expert, daily hands-on experience operating Meta Ads Manager and Google Ads dashboard.
• Analytics & Attribution: Deep proficiency in conversion tracking setups, pixel implementation, attribution modeling, and systematic A/B testing.
• Preferred Certifications: Google Ads Certifications or Meta Certified Digital Marketing Associate/Professional credentials.

Key Skills

Performance Marketing Google Ads Meta Ads Real Estate Marketing Lead Generation ROAS Optimization Google Analytics 4 (GA4) Google Tag Manager Conversion Rate Optimization (CRO) HNI Targeting

Why Join SVP Group?

• High-Impact Launch: Take a foundational role in launching and marketing a flagship luxury project in Wave City.
• Leadership Access: Work closely with the core leadership team at one of Ghaziabad's premier real estate brands.
• Competitive Package: Enjoy attractive compensation packages and performance-linked incentive structures designed for top growth marketers.