Performance Marketing Manager

Corporate Landbase Pvt Ltd; Gurugram District; Sur place; INR 1 400 000 - 2 400 000; Plein temps

Résumé du poste

Corporate Landbase Pvt Ltd is seeking a Performance Marketing Manager in Gurugram, Haryana, to lead paid campaigns for real estate projects. You will generate high-quality leads, optimize budgets, and improve conversion funnels across Google Ads and Meta platforms.

Ideal candidates will have hands-on experience with GA4, GTM, and CRM-driven lead management, plus strong analytical and communication skills to drive ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Proven experience in performance marketing, preferably within the real estate industry.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of lead generation campaigns, audience targeting, retargeting, and conversion optimization.
• Proficiency in Google Analytics 4, Google Tag Manager, Excel, and campaign reporting dashboards.
• Understanding of landing page optimization, tracking pixels, conversion APIs, and CRM-based lead management.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and deliver results within defined budgets.

Responsabilités

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant digital platforms.
• Generate high-quality leads for residential and commercial real estate projects.
• Develop and implement performance marketing strategies aligned with business and sales objectives.
• Monitor and optimize campaign performance, including CPL, CAC, ROAS, and conversion rates.
• Manage campaign budgets and ensure optimal utilization of marketing spend.
• Collaborate with the sales and presales teams to improve lead quality and conversion rates.
• Track and analyze campaign performance using Google Analytics 4, Google Tag Manager, Meta Pixel, and CRM tools.
• Conduct A/B testing of ad creatives, landing pages, audience segments, and campaign strategies.
• Coordinate with the creative and content teams to develop compelling ad copies, creatives, videos, and landing pages.
• Analyze market trends, competitor activities, and audience behavior to identify new growth opportunities.
• Prepare regular campaign performance reports and provide actionable insights to management.
• Ensure effective lead tracking, remarketing, retargeting, and conversion funnel optimization.

Connaissances

Google Ads

Meta Ads Manager

Lead generation

Audience targeting

Retargeting

Conversion optimization

Google Analytics 4

Google Tag Manager

Excel

Campaign reporting dashboards

Landing page optimization

Tracking pixels

Conversion APIs

CRM-based lead management

Analytical

Communication

Problem-solving

Formation

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field

Outils

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Excel

CRM

Description du poste

Job Description: Performance Marketing Manager

Industry: Real Estate
Department: Digital Marketing
Job Location: Gurugram, Haryana
Employment Type: Full-Time

About the Role

We are looking for a results-driven Performance Marketing Manager to lead and execute digital marketing campaigns for our real estate business. The ideal candidate will be responsible for generating high-quality property leads, optimizing paid advertising campaigns, improving conversion rates, and maximizing return on marketing investment.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant digital platforms.
• Generate high-quality leads for residential and commercial real estate projects.
• Develop and implement performance marketing strategies aligned with business and sales objectives.
• Monitor and optimize campaign performance, including CPL (Cost Per Lead), CAC (Customer Acquisition Cost), ROAS, and conversion rates.
• Manage campaign budgets and ensure optimal utilization of marketing spend.
• Collaborate with the sales and presales teams to improve lead quality and conversion rates.
• Track and analyze campaign performance using Google Analytics 4, Google Tag Manager, Meta Pixel, and CRM tools.
• Conduct A/B testing of ad creatives, landing pages, audience segments, and campaign strategies.
• Coordinate with the creative and content teams to develop compelling ad copies, creatives, videos, and landing pages.
• Analyze market trends, competitor activities, and audience behavior to identify new growth opportunities.
• Prepare regular campaign performance reports and provide actionable insights to management.
• Ensure effective lead tracking, remarketing, retargeting, and conversion funnel optimization.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Proven experience in performance marketing, preferably within the real estate industry.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of lead generation campaigns, audience targeting, retargeting, and conversion optimization.
• Proficiency in Google Analytics 4, Google Tag Manager, Excel, and campaign reporting dashboards.
• Understanding of landing page optimization, tracking pixels, conversion APIs, and CRM-based lead management.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and deliver results within defined budgets.

Preferred Experience

• Experience in real estate lead generation, property marketing, or real estate channel partner campaigns.
• Familiarity with real estate portals, landing pages, and lead management systems.
• Experience working with sales teams to track lead-to-site-visit and lead-to-booking conversions.