Performance Marketing- Manager(D2C)

Confluencr; Bengaluru Urban; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading influencer marketing agency in India seeks a Performance Marketing Manager with 5–8 years of experience. The candidate will develop growth strategies for eCommerce brands and oversee high-budget campaigns. Mastery in Meta and Google Ads is essential, alongside strong analytical skills. You will manage a performance marketing team and provide strategic direction, ensuring sustainable growth. This on-site position offers the opportunity to influence real marketing challenges and work collaboratively with exceptional peers.

Qualifications

• Deep expertise in scaling D2C brands.
• Strong analytical acumen with proficiency in GA4 and advanced Excel/Sheets.
• Proven experience managing high-performing teams.

Responsibilities

• Develop full-funnel growth strategies for eCommerce and D2C brands.
• Oversee execution of high-budget campaigns across various channels.
• Build advanced performance dashboards for insights.

Skills

Performance marketing

Ecommerce experience

Meta Ads Manager

Google Ads

Analytical skills

Team leadership

Client management

Education

5–8 years of hands-on experience in performance marketing

Tools

GA4

Looker Studio

Excel

Shopify

Job description

Bangalore South, India | Posted on 03/20/2026

Confluencr is redefining influencer marketing for India

With 100+ team members and campaigns across 15+ countries, we’ve helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders—build influence that drives action.

We blend cutting‑edge tech with a marketer’s mindset.

Our in‑house systems help us shortlist the right creators, track performance at scale, and optimise campaigns in real time—but it’s our strategic thinking and storytelling that make the impact unforgettable. From helping a D2C brand 10x its sales to turning B2B products into viral content— we're not just executing briefs. We’re pushing boundaries, every single day.

If you’re looking to work where creativity meets precision, and where influence is built—not bought—welcome to Confluencr.

Confluencr is a part of Walnut Folks Group.

Job Description

The Performance Marketing Manager role is designed for a highly strategic, growth‑driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high‑impact performance campaigns. The individual will lead large brand accounts, own strategy end‑to‑end, manage a team, and ensure sustainable and profitable growth across digital channels.

Key Responsibilities

1. Strategic Leadership
   • Develop full‑funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
   • Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.
   • Identify opportunities for scale, efficiency, and experimental growth across platforms.
   • Provide strategic direction for creative messaging, hooks, and content required for scaling brands.
2. Performance Management & Optimization
   • Oversee and guide the execution of high‑budget campaigns across Search, Shopping, Display, Video, and Paid Social.
   • Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.
   • Lead large‑scale A/B testing across creatives, placements, audiences, and landing pages.
   • Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.
3. Analytics, Forecasting & Insights
   • Build advanced performance dashboards and insight‑driven monthly/quarterly review decks.
   • Interpret complex data to drive actionable strategies and next‑step recommendations.
   • Manage forecasting, budget allocation, pacing, and scenario planning.
   • Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.
4. Client Leadership & Business Ownership
   • Act as the strategic partner for key D2C clients—representing Intent Farm’s expertise.
   • Lead performance review calls, present insights, set expectations, and drive decision‑making.
   • Build long‑term relationships based on transparency, growth, and data‑driven recommendations.
   • Consult clients on multi‑channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).
   • Lead and mentor a team of performance marketers and associates.
   • Define processes, optimisation checklists, creative testing frameworks, and best practices.
   • Conduct skill assessments, training sessions, and growth plans for team members.
   • Ensure high‑quality delivery, timely execution, and smooth cross‑team collaboration.

Requirements

• 5–8 years of hands‑on experience in performance marketing, with strong eCommerce/D2C experience.
• Deep expertise in Meta Ads Manager and Google Ads, especially Search + Shopping + Paid Social.
• Proven experience in scaling D2C brands from early‑stage to multi‑crore monthly revenue.
• Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets.
• Expertise in funnel optimisation, CRO, remarketing frameworks, and landing page performance.
• Ability to build and present high‑level strategic plans and performance reviews.
• Strong leadership skills with experience managing and growing high‑performing teams.
• Excellent communication, client management, and decision‑making abilities.
• Experience managing multiple accounts with high budgets in a fast‑paced agency environment.

Good to Have

• Experience with Shopify, landing page tools, or CRO testing platforms.
• Knowledge of automation tools, scripts, or rule‑based optimisation.
• Exposure to influencer + paid media synergy strategies.
• Ability to contribute to agency growth through process creation and innovation.

Why you should join us?

• In case you value the opportunity to work on real & challenging Marketing problems
• In case you value high involvement from founders and learning from them
• In case you value having the autonomy to do things your way and not have to worry about experimental failures
• In case you care about working alongside genuine, honest peers who will have your back, no matter what
• In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort
• In case you believe in always learning and want an environment which will invest into your learning for the long term
• In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies
• In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5‑6 years back, are still with the company)

Why you shouldn't join us?

• In case you are looking for a product company, of‑course we aren't one
• In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead
• In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper‑funded startups who can do that for you

Working Days

Monday to Friday (Onsite) + Saturday Half Day (WFH)