Business Development Manager
Confluencr
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Benefits offered by this job
Job summary
Confluencr, Bangalore South, is seeking a Business Development Manager to drive new business acquisition and revenue growth across digital marketing, influencer marketing, and integrated campaigns. You will engage senior decision-makers, craft integrated marketing solutions, and partner with leadership to build a strong sales pipeline.
The role requires 3–6 years of BD/ sales experience, a consultative selling mindset, and the ability to operate across multiple service lines.
Qualifications
- 3–6 years of experience in Business Development, Sales, or Strategic Partnerships.
- Strong understanding of influencer, digital and performance marketing.
- Proven ability to generate new business and meet revenue targets.
Responsibilities
- Drive new business acquisition by securing partnerships with brands investing in digital marketing and influencer campaigns.
- Own revenue targets and maintain a healthy sales pipeline.
- Identify senior decision-makers and build relationships with CMOs, Heads of Marketing, and founders.
- Lead prospecting, discovery calls, meetings, and proposals to close deals and grow accounts.
- Develop strategic account plans to maximize revenue and long-term client value.
- Collaborate with Strategy, Creative, Campaign, and Finance teams during proposals.
Skills
Job description
Bangalore South, India | Posted on 08/19/2026
Confluencr is redefining influencer marketing for India.
W e're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.
With 100+ team members and campaigns across 15+ countries, we’ve helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action.
We blend cutting-edge tech with a marketer’s mindset.
Our in-house systems help us shortlist the right creators, track performance at scale, and optimise campaigns in real time—but it’s our strategic thinking and storytelling that make the impact unforgettable. From helping a D2C brand 10x its sales to turning B2B products into viral content - we're not just executing briefs. We’re pushing boundaries, every single day.
If you're looking to work where creativity meets precision, and where influence is built—not bought—welcome to Confluencr.
Confluencr is a part of Walnut Folks Group.
We are looking for a Business Development Manager who will be responsible for driving new business acquisition, revenue growth, and strategic client partnerships across our digital marketing offerings.
You'll identify and engage potential clients, build strong relationships with senior decision-makers, understand their business challenges, and develop integrated marketing solutions across Performance Marketing, Influencer Marketing, Social Media, Content, Creative, and Brand Strategy.
This role goes beyond traditional sales. You'll act as a consultative business partner, owning opportunities from prospecting and initial conversations through proposal, negotiation, closure, and account growth.
You'll also work closely with leadership and cross-functional teams to build a strong sales pipeline, improve business development processes, and contribute to the overall growth of the organization.
- Drive new business acquisition by identifying and securing partnerships with brands investing in digital marketing, performance marketing, influencer marketing, and integrated campaigns.
- Own monthly, quarterly, and annual revenue targets while consistently building and maintaining a healthy sales pipeline.
- Identify and connect with CMOs, Marketing Heads, Brand Managers, Founders, and other senior decision-makers.
- Conduct prospecting, outreach, discovery calls, meetings, presentations, and follow-ups to convert opportunities into clients.
- Build strategic account plans to maximize revenue opportunities and long-term client value.
- Build strong, long-term relationships with prospective and existing clients.
- Understand client business objectives, marketing challenges, budgets, and growth priorities.
- Position the agency as a strategic business partner rather than simply a service provider.
- Identify opportunities to expand existing relationships through cross-selling and upselling multiple service offerings.
- Maintain regular communication with key stakeholders and ensure a strong client experience throughout the sales journey.
- Develop and execute business development strategies aligned with organizational revenue goals.
- Continuously identify emerging industries, high-potential brands, and new market opportunities.
- Build and maintain a qualified pipeline across relevant sectors and service categories.
- Research prospects, competitors, market trends, and client needs to create relevant business opportunities.
- Develop effective outreach and engagement strategies across different channels.
- Lead the development of compelling sales presentations, proposals, pitch decks, and integrated marketing solutions.
- Understand client requirements and collaborate with internal teams to develop commercially viable solutions.
- Work closely with Strategy, Creative, Performance Marketing, Influencer Marketing, and Campaign teams during proposal development.
- Present solutions confidently to senior client stakeholders.
- Clearly communicate the agency's capabilities, value proposition, commercials, and expected business outcomes.
- Lead commercial discussions covering pricing, campaign scope, timelines, deliverables, and partnership structures.
- Negotiate deals while balancing client expectations with business profitability.
- Handle objections and navigate complex stakeholder discussions.
- Drive opportunities from initial conversation through negotiation and closure.
- Coordinate with internal teams to ensure a smooth transition from sales to client onboarding.
- Identify opportunities to increase revenue from existing clients through additional campaigns and service offerings.
- Develop relationships across multiple stakeholders within client organizations.
- Understand upcoming marketing plans and proactively identify potential business opportunities.
- Conduct regular business reviews and commercial conversations where required.
- Support retention and long-term account growth through strong relationship management.
- Work closely with Strategy, Campaign Management, Creator Partnerships, Performance Marketing, Creative, and Finance teams.
- Align internal teams on client requirements, commercials, timelines, and delivery commitments.
- Ensure proposals are commercially viable and aligned with operational capabilities.
- Support the resolution of client escalations and commercial issues when required.
- Maintain clear communication between clients, leadership, and internal execution teams.
- Maintain accurate records of prospects, opportunities, deal stages, expected closures, and revenue forecasts.
- Track sales pipeline, conversion rates, revenue performance, and business development metrics.
- Prepare regular business development updates and reports for leadership.
- Identify gaps in the sales process and recommend improvements.
- Provide market and competitor insights to support business strategy and go-to-market decisions.
- 3–6 years of experience in Business Development, Sales, Brand Partnerships, Enterprise Sales, Client Acquisition, or Strategic Partnerships.
- Experience within Digital Marketing, Advertising, Media, Influencer Marketing, Creative Agencies, or related industries is strongly preferred.
- Proven ability to generate new business and consistently work toward revenue targets.
- Strong understanding of Performance Marketing, Influencer Marketing, Digital Marketing, Social Media, Content, Creative, and integrated marketing solutions.
- Demonstrated ability to build relationships with senior decision-makers and convert business opportunities into clients.
- Strong commercial understanding with experience in proposal development, pricing, negotiations, and deal closure.
- Excellent communication, presentation, negotiation, stakeholder management, and relationship-building skills.
- Comfortable with prospecting, cold outreach, networking, meetings, presentations, and high-volume business conversations.
- Strong consultative selling mindset with the ability to understand business problems and recommend relevant solutions.
- Comfortable working in a fast-paced, target-driven agency environment.
- Self-driven, proactive, ambitious, and motivated by revenue growth and business building.
- Strong ownership mindset with the ability to independently manage opportunities from lead generation to closure.
- In case you value the opportunity to work on real & challenging Marketing problems
- In case you value high involvement from founders and learning from them
- In case you value having the autonomy to do things your way and not have to worry about experimental failures
- In case you value working alongside genuine, honest peers who will have your back, no matter what
- In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort
- In case you believe in always learning and want an environment which will invest in your long-term growth
- In case you want to work on the cutting edge of marketing problems using the latest tools and strategies
- In case you are looking for a long-term place where you can grow with the company
- In case you are looking for a product company, we aren't one
- In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company
- In case you are looking for the top bracket pay in the industry — we may not be the right fit
- Comprehensive health coverage, including medical and accidental insurance
- Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
- Continuous learning & development with sponsored courses, certifications, and weekly training programs
- A collaborative, high-energy team culture that values creativity and innovation
- High ownership, autonomy, and the freedom to bring your ideas to life
- Team outings, offsites, and engaging workplace experiences
- Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)
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