Performance Marketing Manager

Cogneet; Delhi; Hybrid; INR 3,000,000 - 5,000,000; Full time

Benefits offered by this job

Hybrid work in Faridabad

Home-office allowance

Learning budget ₹60,000

Medical insurance for you and family

24 days paid leave

Job summary

Cogneet’s Growth practice runs paid media for brands in India and Canada. As Performance Marketing Manager you own eight to ten client accounts and lead a team of three specialists, working side by side with engineers who build landing pages and tracking.

You’ll plan and run campaigns on Google, Meta, LinkedIn and marketplaces, set up GA4 measurement, and report weekly to clients while coaching your team to improve results and ROAS. This is a hybrid role with learning budget and health benefits.

Qualifications

• Five or more years running paid media with monthly budgets ₹10 lakh or more.
• Hands-on command of Google Ads and Meta Ads Manager, and fluency in GA4.
• The habit of tying spend to revenue and explaining campaign payback.
• Clear written English for updates read by clients.

Responsibilities

• Plan and run Google Ads, Meta, LinkedIn and marketplace campaigns against revenue, cost per order or qualified pipeline — not clicks.
• Set up measurement with engineers: GA4, server-side conversions and CRM feedback loop for closed deals.
• Run a weekly testing plan on creative, audiences and landing pages, and document learnings.
• Send each client a weekly update and present a monthly review of results and next steps.
• Coach three specialists and review their work before it goes live.

Skills

Paid media management

Google Ads

Meta Ads Manager

GA4

Team leadership

Budget management

Client communication

Tools

SQL

Looker Studio

Job description

About the role

Cogneet’s Growth practice runs paid media for brands in India and Canada. As Performance Marketing Manager you own the results of eight to ten client accounts and lead a team of three specialists.

It is a hands-on role: you build and run campaigns yourself as well as review your team’s, and you work next to the engineers who build the landing pages and the tracking behind them.

What you’ll do

• Plan and run Google Ads, Meta, LinkedIn and marketplace campaigns against revenue, cost per order or qualified pipeline — not clicks.
• Set up measurement with our engineers: GA4, server-side conversions and the CRM feedback loop that shows which leads closed.
• Run a weekly testing plan on creative, audiences and landing pages, and write up what you learn.
• Send each client a weekly update and present a monthly review of results and next steps.
• Coach three specialists and review their work before it goes live.

What you’ll bring

• Five or more years running paid media, including budgets of ₹10 lakh a month or more.
• Hands‑on command of Google Ads and Meta Ads Manager, and fluency in GA4.
• The habit of tying spend to revenue: you can explain a campaign’s payback, not just its ROAS.
• Clear written English — clients read your updates before they open a dashboard.

Nice to have

• Campaigns in Canada, or for brands that sell in more than one country.
• Marketplace or quick‑commerce ads: Amazon, Flipkart, Noon or Blinkit.
• SQL or Looker Studio beyond the basics.

What we offer

• Hybrid working: three days a week at our Faridabad office.
• A laptop of your choice on day one and a home‑office allowance in your first month.
• A learning budget of ₹60,000 a year, or the local equivalent, and two paid study days.
• Medical insurance for you, your partner and your children from day one, and an annual health check.
• 24 days of paid leave plus public holidays.
• A written career framework, with reviews every six months and pay tied to it.

We share the salary range on the first call; it is set by the role’s level in our career framework, not by what you earn today.