Performance Marketing Manager

Sunrooof; New Delhi; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Sunrooof is seeking a data-driven Performance Marketing Manager to lead digital growth and lead generation. You will own paid marketing across Google Ads, Meta (Facebook & Instagram), and LinkedIn, optimizing spend and funnel performance from awareness to conversion.

You will generate high-quality leads, manage monthly budgets, monitor ROI, run A/B tests, and collaborate with sales to ensure smooth lead handover and accurate attribution.

Qualifications

• 3–6 years of experience in performance marketing or digital marketing roles.
• Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Proven track record of driving lead generation and optimizing ad performance.
• Strong understanding of marketing funnels, conversion tracking, and attribution models.

Responsibilities

• Plan, execute and optimize campaigns across Google Ads, Meta (Facebook/Instagram) and LinkedIn.
• Drive high-quality lead generation aligned with business targets.
• Manage end-to-end campaign lifecycle from strategy to execution and optimization.
• Allocate monthly ad budgets across channels and monitor spend for ROI.
• Continuously optimize campaigns to reduce CPL and improve conversion rates.
• Own the full marketing funnel from awareness to lead conversion and collaborate with sales for lead handover.

Skills

Analytical skills

Budget optimization

A/B testing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are looking for a data-driven and result-oriented Performance Marketing Manager to lead our digital growth and lead generation efforts. This role requires strong expertise in managing paid marketing channels, optimizing ad spends, and driving end-to-end funnel performance across platforms.

The ideal candidate will be responsible for generating high-quality leads, managing monthly ad budgets, and ensuring strong conversion rates through continuous optimization across platforms like Google, Meta, LinkedIn, and Instagram.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn .
• Drive consistent and high-quality lead generation aligned with business targets.
• Manage end-to-end campaign lifecycle from strategy to execution and optimization.
• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn .
• Drive consistent and high-quality lead generation aligned with business targets.
• Manage end-to-end campaign lifecycle from strategy to execution and optimization.
• Plan and allocate monthly ad budgets effectively across channels.
• Monitor ad spends to ensure optimal utilization and maximum ROI.
• Continuously optimize campaigns to reduce CPL (Cost per Lead) and improve conversion rates.
• Plan and allocate monthly ad budgets effectively across channels.
• Monitor ad spends to ensure optimal utilization and maximum ROI.
• Continuously optimize campaigns to reduce CPL (Cost per Lead) and improve conversion rates.
• Own the entire marketing funnel from awareness to lead conversion.
• Work closely with sales teams to ensure effective lead handover and conversion tracking.
• Analyze user behavior and optimize landing pages, creatives, and targeting for better performance.
• Own the entire marketing funnel from awareness to lead conversion.
• Work closely with sales teams to ensure effective lead handover and conversion tracking.
• Analyze user behaviour and optimize landing pages, creatives, and targeting for better performance.
• Track and analyze campaign performance using tools like Google Analytics, Ads Manager, etc.
• Generate insights on campaign effectiveness, audience behaviour, and channel performance.
• Use data-driven approaches to improve campaign outcomes and scale successful strategies.
• Run A/B tests on creatives, audiences, and funnels to identify high-performing strategies.
• Explore new channels, formats, and growth opportunities to scale performance marketing efforts.
• Drive full-funnel growth marketing initiatives to improve acquisition and conversion.
• Run A/B tests on creatives, audiences, and funnels to identify high-performing strategies.
• Explore new channels, formats, and growth opportunities to scale performance marketing efforts.
• Drive full-funnel growth marketing initiatives to improve acquisition and conversion.
• Collaborate with design, content, and sales teams to align campaigns with business goals.
• Ensure consistency in brand messaging and campaign communication across platforms.
• Work closely with internal teams to improve lead quality and conversion outcomes.

Key Requirements

• 3–6 years of experience in performance marketing or digital marketing roles.
• Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads .
• Proven track record of driving lead generation and optimizing ad performance.
• Strong understanding of marketing funnels, conversion tracking, and attribution models.
• Experience in budget planning and ROI-driven campaign management.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication and coordination skills.
• Ability to work in a fast-paced, performance-driven environment.