Performance Marketing Manager

Artium Academy; Mumbai; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Artium Academy is seeking a Performance Marketing Manager to lead Google Ads campaigns and optimize them at scale. You will work with marketing, design and business teams to drive measurable growth across regions.

The role requires strong analytics, creative sensibility, and the ability to manage budgets and bid strategies while keeping campaigns aligned with business goals.

Qualifications

• Experience managing Google Ads across search, display and video.
• Experience with GA4 and conversion funnels.
• Ability to guide creative teams using data.

Responsibilities

• Manage, optimize Google Ads campaigns to meet KPIs.
• Analyze campaign performance and implement data-driven strategies.
• Keyword research, ad copy creation, and bid management across formats.
• Monitor website traffic and optimize conversion rate.
• Own monthly ad budget of ₹1 crore+ and maximize ROI.
• Collaborate with creative teams for region-specific ads.
• Stay updated with Google Ads trends and best practices.

Skills

Google Ads

PPC Campaigns

Performance Max

GA4 Analytics

Data-driven decisions

Cross-functional collaboration

Tools

GA4

Google Ads Editor

Job description

ARTIUM is currently hiring a results-driven Performance Marketing Manager to lead and optimize Google Ads campaigns at scale. The role requires a strong analytical mindset combined with creative sensibility to identify what campaigns, creatives, and formats perform best across different regions. The individual will own campaign performance end-to-end while collaborating closely with creative, marketing, and business teams to drive measurable growth.

What You’ll Do

• Manage, execute, and optimize Google Ads campaigns to achieve defined KPIs, including lead quality, conversions, and ROI.
• Conduct deep analysis of campaign performance, identify optimization opportunities, and implement data-driven strategies to improve outcomes.
• Perform keyword research, create and optimize ad copy, and manage bidding strategies across search, display, video, and performance campaigns.
• Monitor and analyze website traffic and user behavior to enhance campaign effectiveness and conversion rates.
• Own and manage a monthly advertising budget of ₹1 crore or more, ensuring efficient spend and maximum return on investment.
• Analyze campaign performance by region and identify insights on what creatives, formats, colors, messaging, and designs perform best across geographies.
• Collaborate with creative teams to guide the development of region-specific static, video, and visual creatives based on performance data.
• Create or support the creation of basic static, video, or visual assets for testing and optimization purposes.
• Stay updated with the latest trends, tools, and best practices in Google Ads and performance marketing.
• Work closely with cross-functional teams including marketing, design, content, and business stakeholders to align performance marketing efforts with overall business goals.

What You Need to Succeed

• Expertise across Search, Display, Video (YouTube), and Performance Max campaigns
• Experience with GA4 and understanding user behavior and conversion funnels
• Ability to evaluate creative performance across regions and guide creative teams using data
• Basic capability to create or support simple creatives for testing

What You Need to Have

• 2 to 3 years of hands-on experience managing Google Ads campaigns.
• Proven experience managing ad campaigns with a monthly budget of at least 1 crore.
• Strong analytical skills and experience with data-driven decision-making.
• Strong communication and collaboration skills.