Manager- Performance Marketing

AdYogi; Gurugram District; Presencial; INR 1.800.000 - 3.200.000; Jornada completa

Descripción de la vacante

AdYogi is seeking a Manager – Optimization to lead performance marketing for a portfolio of ecommerce brands. You will own campaign performance across Meta, Google, and other platforms, translating data into actionable growth strategies for clients.

You will analyze data, run experiments, and collaborate with clients to drive measurable business outcomes. A strong ownership mindset and client-facing skills are essential for success in this fast-paced role.

Formación

• 7–9 years of experience in performance marketing/digital marketing, preferably with an ecommerce or agency background.
• Strong hands-on experience with Meta and Google Ads; exposure to Amazon Ads will be an advantage.
• Solid understanding of the ecommerce funnel from acquisition to conversion.
• Experience managing large advertising budgets and scaling campaigns while preserving performance.
• Strong knowledge of performance metrics such as ROAS, CAC, CPA, CTR, CVR, AOV, LTV and profitability.
• Excellent analytical and problem-solving skills with the ability to derive actionable insights.
• Excellent client-facing, communication and presentation skills.
• Ability to connect campaign performance with business outcomes.

Responsabilidades

• Own the overall performance of a portfolio of e-commerce clients.
• Manage and optimize large-scale campaigns across Meta, Google and other platforms.
• Analyze campaign, customer and business data to identify trends, opportunities, risks and areas for improvement.
• Drive continuous experimentation across audiences, creatives, budgets, bidding and funnels.
• Identify opportunities to scale advertising spends while maintaining performance efficiency.
• Monitor key performance metrics and proactively identify deviations and performance issues.
• Develop actionable optimization plans based on campaign and business data.
• Ensure consistent improvement in campaign performance through structured testing and learning.
• Lead performance discussions and communicate insights and recommendations to clients and stakeholders.

Conocimientos

Performance marketing

Data analysis

Campaign optimization

Client management

Strategic thinking

Ownership mindset

Multiclient management

Presentation skills

Certifications

Herramientas

Meta Ads

Google Ads

Amazon Ads

Descripción del empleo

We are looking for a Manager – Optimization who combines strong performance marketing expertise

with business understanding, analytical thinking and a strong ownership mindset.

The role involves owning the performance of a portfolio of e-commerce brands, developing optimization

approaches across digital advertising platforms, and working closely with clients to drive measurable

business outcomes.

You will be expected to go beyond campaign execution — understanding the client's business,

identifying growth opportunities, solving performance challenges and continuously improving campaign

Key Responsibilities

Performance & Optimization

• Own the overall performance of a portfolio of e-commerce clients.
• Manage and optimize large-scale campaigns across Meta, Google and other relevant digital platforms.
• Analyze campaign, customer and business data to identify trends, opportunities, risks and areas for improvement.
• Drive continuous experimentation across audiences, creatives, budgets, bidding, funnels and campaign structures.
• Identify opportunities to scale advertising spends while maintaining performance efficiency.
• Monitor key performance metrics and proactively identify deviations and performance
• Develop actionable optimization plans based on campaign and business data.
• Ensure consistent improvement in campaign performance through structured testing and learning.

Client Consulting & Relationship Management

• Act as a performance marketing partner to clients, understanding their business model, category dynamics, growth priorities and challenges. Lead performance discussions and communicate insights, recommendations and action plans to clients and senior stakeholders.
• Translate complex data and performance metrics into clear and actionable business insights.
• Proactively identify potential issues and take ownership of firefighting and resolution of critical client situations.
• Build strong client relationships through regular communication, effective problem-solving and
• Understand client business objectives and ensure campaign decisions are aligned with broader business goals.

What We’re Looking For

• 7–9 years of experience in performance marketing / digital marketing, preferably with an ecommerce or agency background.
• Strong hands-on experience with Meta and Google Ads; exposure to Amazon Ads will be an advantage.
• Strong understanding of the e-commerce funnel, from customer acquisition to conversion and
• Experience managing large advertising budgets and scaling campaigns while maintaining performance efficiency.
• Strong understanding of performance metrics such as ROAS, CAC, CPA, CTR, CVR, AOV, LTV and profitability metrics.
• Strong analytical and problem-solving skills with the ability to derive actionable insights from data.
• Excellent client-facing, communication and presentation skills.
• Ability to connect campaign performance with overall business outcomes.
• Strong ownership mindset with the ability to work independently in a fast-paced environment.
• Ability to manage multiple clients, priorities and projects simultaneously.
• Google / Meta certifications will be an added advantage.