Performance Marketing Manager

ConnectX Events; Mumbai; Presencial; INR 1.200.000 - 2.200.000; Jornada completa

Descripción de la vacante

ConnectX Events, a luxury event planning and experience design company based in Mumbai, seeks a Performance Marketing Manager to plan, execute, and optimize digital campaigns across Vivah by ConnectX and MICE by ConnectX.

The role focuses on driving qualified leads and brand visibility through paid search, social, and display, while managing budgets, dashboards, and cross-team collaboration for cohesive campaigns.

Formación

• Strong performance marketing across paid search, paid social, display and remarketing.
• Proficiency with analytics and tracking tools (GA, Google Ads, Meta Ads Manager, tag managers, attribution models).
• Experience in campaign planning, audience segmentation, funnel optimization, and A/B testing.
• Collaborate with content, design, and sales teams to develop effective ad creatives and high-conversion landing pages.
• Understanding of SEO basics, CRO and lead nurturing.

Responsabilidades

• Plan, execute, and optimize digital campaigns to drive qualified leads and brand visibility for Vivah and MICE divisions.
• Manage campaign budgets, monitor key metrics, and prepare performance dashboards and reports.
• Collaborate with marketing, design, and sales teams to align messaging, landing pages, and funnels with business goals.
• Conduct A/B testing, analyze user behavior, and recommend data-driven strategies to improve conversion rates and ROAS.

Conocimientos

Performance marketing

Analytics & tracking

Campaign planning

Collaboration across teams

Digital marketing fundamentals

Data interpretation

Communication of results

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

Herramientas

Google Analytics

Google Ads

Meta Ads Manager

Tag Managers

Descripción del empleo

Company Description ConnectX Events is a luxury event planning and experience design company based in Mumbai, delivering exceptional weddings, corporate events, and destination celebrations across India and international locations. The company operates through two specialized divisions: Vivah by ConnectX, focused on high-end destination weddings and complete wedding execution, and MICE by ConnectX, dedicated to conferences, brand launches, corporate offsites, and bespoke business events. With over a decade of industry experience, the team manages every detail from venue sourcing and concept development to production, logistics, and show running. ConnectX Events emphasizes seamless execution and memorable guest experiences, ensuring each event looks impressive and feels effortless for attendees.
Role Description This is a full-time, on-site Performance Marketing Manager role based in Mumbai. The Performance Marketing Manager will plan, execute, and optimize digital campaigns to drive qualified leads and brand visibility for both Vivah and MICE divisions. Day-to-day responsibilities include managing paid channels (such as search, social, and display), overseeing campaign budgets, monitoring key performance metrics, and preparing performance dashboards and reports. The role involves collaborating with the marketing, design, and sales teams to align campaign messaging, landing pages, and funnels with overall business objectives. The Performance Marketing Manager will also conduct A/B testing, analyze user behavior, and recommend data-driven strategies to improve conversion rates and return on ad spend.
Qualifications

• Strong performance marketing skills across paid search, paid social, display, and remarketing campaigns.
• Proficiency with analytics and tracking tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, tag managers, and basic attribution models).
• Experience in campaign planning, audience segmentation, funnel optimization, and A/B testing.
• Ability to collaborate with content, design, and sales teams to develop effective ad creatives and high-conversion landing pages.
• Solid understanding of digital marketing fundamentals, including SEO basics, conversion rate optimization and lead nurturing.
• Strong numerical, analytical, and problem‑solving skills, with the ability to interpret data and communicate insights clearly.
• Excellent written and verbal communication skills, and comfort presenting performance results to stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in events, hospitality, or luxury brands is an advantage.
• Ability to work on-site in Mumbai, manage multiple campaigns simultaneously, and thrive in a fast-paced, detail-oriented environment.