Performance Marketing Manager

Cup-Ji; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Cup-Ji is seeking a Performance Marketing Manager based in Mumbai, India, to drive growth and optimize ad campaigns on Meta (Facebook + Instagram). In this role, you will focus on reducing customer acquisition costs (CAC) and improving return on ad spend (ROAS) through a strategic, data-driven approach. You should have 2-4 years of experience in growth marketing, capable of leading creative strategies and running experiments while building efficient full-funnel campaigns.

Qualifications

• 2-4 years of experience in a growth marketing agency or company.
• Ability to drive growth and reduce CAC effectively.
• Experience in running rapid experiments with campaigns.

Responsibilities

• Plan, launch & scale Meta ad campaigns.
• Drive performance by improving CAC, ROAS, and conversion rates.
• Lead creative strategy by developing ad angles and testing roadmaps.
• Build and optimize full-funnel campaigns.

Skills

Meta (Facebook + Instagram) ad campaigns

CAC improvement

ROAS

Creative strategy

Performance analysis

Full-funnel campaign optimization

Job description

Cup-Ji is reimagining how India consumes chai & coffee on the go.

We sit between roadside chai and premium cafés — building a format that is convenient, hygienic, and scalable.

To become the go-to beverage brand for students & young professionals, in India and globally.

Role Description

We’re looking for a performance-driven Performance Marketing Manager who understands that:

\"Winning on Meta today = Creative + Testing + Speed\"

This is not a “set campaigns and chill” role.

You will be responsible for driving growth, reducing CAC, and scaling campaigns profitably.

Qualifications

• Plan, launch & scale Meta (Facebook + Instagram) ad campaigns
• Drive performance: improve CAC, ROAS, and conversion rates
• Lead creative strategy: develop ad angles, hooks & testing roadmap
• Run rapid experiments (creatives, audiences, offers)
• Build and optimize full-funnel campaigns (TOF to BOF)
• Analyze performance and translate data into clear actions
• 2-4 years of experience in a growth marketing agency/ company