Performance Marketing Manager

Passionbits; India; On-site; INR 900,000 - 2,100,000; Full time

Job summary

Passionbits is a fast-scaling startup delivering on-demand video content for enterprise marketers across India and APAC. The Role focuses on owning end-to-end performance marketing for 3–5 client portfolios, setting KPIs, budgets, and optimizing CAC/LTV monthly.

You will design multi-channel campaigns across Meta and TikTok, partnering with creative teams to A/B test ads, landing pages, and CTAs. You will lead weekly reviews, translate data into insights, forecast growth, and adapt strategies in

Responsibilities

• Own end-to-end performance marketing for 3–5 client portfolios—setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok
• Partner with creative teams to A/B test ad variations, landing pages, and CTAs—using heatmaps and session recordings to drive conversion lift.
• Lead weekly performance reviews with clients—translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
• Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.

Job description

About the Opportunity

We’re a fast-scaling startup working with D2C, and online brands across India and APAC. Community of 3000 creators & studios, powering on-demand video content for enterprise marketers.

Role & Responsibilities

• Own end-to-end performance marketing for 3–5 client portfolios—setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok
• Partner with creative teams to A/B test ad variations, landing pages, and CTAs—using heatmaps and session recordings to drive conversion lift.
• Lead weekly performance reviews with clients—translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
• Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.