Performance Marketing Manager

Talent Corner HR Services Private Limited; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Talent Corner HR Services Private Limited seeks a data-obsessed Performance Marketing Lead to own and scale digital presence across India’s leading e-commerce ecosystems from Mumbai.

You will steward a significant marketing budget, focusing on ROAS, market share, and CAC/CVR efficiency across platforms like Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and more. Lead end-to-end strategies and partner with Sales and Creative teams to drive exponential revenue growth.

Qualifications

• 5 to 8 years of experience in Performance Marketing, with at least 3 years in E-commerce/Marketplaces for a high-growth consumer brand.
• Proven track record of scaling monthly revenues through performance interventions.
• Hands-on experience with e-commerce ads platforms and back-ends.

Responsibilities

• Platform Strategy & Execution: Own end-to-end performance marketing for Marketplaces and Quick Commerce.
• Budget Management & Optimization: Handle large monthly budgets, optimize spend between always-on and event days.
• Full-Funnel Management: Manage Sponsored Products, Brands, and Display ads; leverage platform tools for awareness and conversions.
• Q-Commerce Mastery: Optimize for local catchment areas and high-velocity conversions.
• Data Analysis & Reporting: Build real-time dashboards tracking ROAS, CAC, CTR, CVR, etc.
• Cross-Functional Collaboration: Coordinate with E-commerce Sales and Creative teams to align spend and assets.
• Platform Relations: Maintain relationships with account managers to access new ad products and betas.

Skills

Platform Strategy

Budget Management

Full-Funnel Management

Q-Commerce Mastery

Data Analysis

Cross-Functional Collaboration

Platform Relations

Job description

A leading consumer appliances company based in Mumbai is looking for a data-obsessed, high-growth Performance Marketing Lead to own and scale the digital presence across Indias leading e-commerce and quickcommerce ecosystems.

In this role, you will be the custodian of a significant marketing budget with the primary objective of driving exponential revenue growth. Your success will be measured by ROAS, Market Share (Share of Voice), and the efficiency of our customer acquisition across platforms like Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Big Basket, etc.

Roles and Responsibilities

• Platform Strategy & Execution: Full ownership of end-to-end performance marketing strategies for Marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.) and Quick Commerce (Blinkit, Swiggy Instamart, Zepto).
• Budget Management & Optimization: Manage large-scale monthly budgets, ensuring optimal allocation between always-on campaigns and high-impact event days.
• Full-Funnel Management: Execute and optimize Sponsored Products, Brands, and Display ads. Leverage platform-specific tools (like Amazon Marketing Cloud) to drive upper-funnel awareness and lower-funnel conversions.
• Q-Commerce Mastery: Tailor strategies for the immediate delivery mindset optimizing for local catchment areas, managing SKU-level visibility, and ensuring high conversion in a high-velocity environment.
• Data Analysis & Reporting: Create and maintain real-time dashboards to track ROAS, CAC, CTR, CVR, etc. Translate complex data sets into actionable insights for the other team.
• Cross-Functional Collaboration: Work hand-in-hand with the E-commerce Sales team to align marketing spend with inventory levels and with the Creative team to build highconverting ad assets.
• Platform Relations: Maintain strong relationships with account managers at ecommerce platforms to gain early access to new ad products, betas, and strategic properties.

Ideal Candidate Profile

• 5 to 8 years of experience in Performance Marketing, with at least 3 years specifically focused on E-commerce/Marketplaces for a high-growth consumer brand (D2C, FMCG, or Consumer Durables).
• You have a proven track record of scaling monthly revenues significantly through performance interventions.
• You enjoy working with Data and can spot a trend in a pivot table before it becomes a problem in the dashboard.
• You have hands-on experience and know the back-ends of e-commerce ads platforms inside out.
• You thrive during high-stakes sale events and can make rapid-fire decisions when budgets are burning fast.
• You are proactive. You dont wait for a brief; you bring data-backed proposals to the table that challenge the status quo.