Performance Marketing Executive

EvolutionCo Group | CX • Design • Marketing • Tech • Innovation; Maharashtra; On-site; INR 600,000 - 800,000; Full time

Job summary

A dynamic marketing firm in Maharashtra, India is seeking an Entry Level Performance Marketing Executive to create and manage acquisition campaigns across digital channels. Responsibilities include analyzing data for insights, optimizing campaign performance, and reporting key metrics. The ideal candidate has experience in quantitative marketing roles, strong analytical skills, and familiarity with platforms like Google Ads and Facebook Ads Manager. Join our team to drive growth and improve ROI.

Qualifications

• Previous work experience in a quantitative marketing role managing strategy and execution.
• Experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords.
• Deep understanding of data or data modeling to identify insights.
• Exceptional analytical skills to identify opportunities within complex data.
• Proven track record of building and scaling acquisition campaigns.
• Excellent written and verbal communication skills.
• Critical thinker and creative.

Responsibilities

• Drive efficient traffic and booking growth via digital performance channels.
• Produce daily reporting of KPIs for growth opportunities.
• Communicate KPIs with stakeholders.
• Stay updated with PPC industry trends.
• Build and manage acquisition campaigns across various channels.
• Analyze and optimize campaign performance using data-driven insights.
• Communicate analyses through reporting or visualization dashboards.
• Understand new KPI metrics for performance management.
• Work with teams to test strategies and innovation.
• Deliver improvements in ROI and cost per conversion.

Skills

Performance Marketing

SEM & SEO

Paid Search

Competitive Analysis

Marketing

PPC

Marketing Automation

Reporting

Job description

Direct message the job poster from EvolutionCo Group | CX • Design • Marketing • Tech • Innovation

As a Performance Marketing Executive, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Responsibilities of the Performance Marketing Executive

1. The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels, including display, PPC & affiliates.
2. Produce daily reporting of KPIs to identify issues and opportunities for growth.
3. Communicate KPIs with key stakeholders.
4. Keep pace with search engine and PPC industry trends and developments.
5. Build and manage acquisition campaigns across various channels, including social, SEM, and display, to drive revenue and increase ROI.
6. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
7. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
8. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
9. Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
10. Work with creative and marketing teams to test strategies and innovation.
11. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

1. Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
2. In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords.
3. Deep understanding of data or data modeling, and able to objectively identify insights for sharing with stakeholders.
4. Exceptional analytical skills to identify opportunities within complex data, and where these can be operationalized.
5. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
6. Excellent written and verbal communication skills.
7. Critical thinker and creative.

Skills Required

• Performance Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• PPC
• Marketing Automation
• Reporting

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing

Industries: Advertising Services