Performance Marketing Manager

DigiRecruitx; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

DigiRecruitx is seeking a data-driven Performance Marketing Manager to plan, execute, and optimize paid campaigns across global markets. You will own multi-platform campaigns across Amazon, TikTok, Meta, Google, and Mercado Libre, driving CTR, CAC, ROAS, and sales targets.

You will develop full-funnel strategies, conduct market analysis, and manage budgets for efficient allocation. Daily monitoring, A/B tests, and cross-functional collaboration will be key to success.

Qualifications

• 2–6+ years of performance marketing or paid advertising.
• Hands-on experience with Amazon Ads, TikTok Shop, Meta Ads, Google Ads, and Mercado Libre.
• Strong analytical skills to interpret performance data and optimize campaigns.
• Experience managing budgets and scaling campaigns for conversions, sales, and ROAS.
• Familiarity with tracking and attribution tools including Google Analytics and pixels.
• Strong communication, problem-solving, and project management skills.
• Ability to work across multiple geographies and time zones.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across global platforms.
• Develop full-funnel digital marketing strategies for different markets.
• Track campaign performance daily and optimize bids, creatives, audiences, and keywords.
• Run A/B tests on creatives, formats, audiences, and landing pages.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Collaborate with product, creative, sales, and influencer teams to align campaigns with goals.
• Drive brand visibility and growth across new and existing markets using paid media.

Skills

Performance marketing

Analytics

Budget management

Campaign optimization

Cross-geography coordination

Tools

Amazon Ads

TikTok Shop Ads

Meta Ads

Google Ads

Mercado Libre

Job description

About the Role

We are looking for a highly skilled and data-driven Performance Marketing Manager to plan, execute, and optimize paid advertising campaigns across global markets. This role requires hands-on expertise across multiple ad platforms and the ability to drive measurable growth in brand awareness, traffic, and sales through performance-led strategies.

Key Responsibilities

Multi-Platform Campaign Management

• Plan, launch, and manage paid advertising campaigns across Amazon Ads, TikTok Shop Ads, Meta (Instagram/Facebook), Google Ads (Search, Display, Shopping, YouTube), Mercado Libre, and other regional platforms.
• Optimize campaigns across geographies for reach, traffic, conversions, and ROI.

Strategy & Execution

• Develop full-funnel digital marketing strategies tailored to different markets.
• Conduct competitor research, market analysis, and audience segmentation to refine targeting.
• Plan and manage budgets, ensuring efficient allocation and maximum returns.

Monitoring & Optimization

• Track campaign performance daily and continuously optimize bids, creatives, audiences, and keywords.
• Run A/B tests on creatives, formats, audiences, and landing pages.
• Ensure achievement of KPIs such as CTR, CAC, ROAS, and sales targets.

Reporting & Analytics

• Prepare weekly and monthly performance reports with insights and recommendations.
• Use analytics and platform dashboards (Google Analytics, Ads Managers, Amazon Seller Central, etc.) to identify trends and opportunities.

Cross-Functional Collaboration

• Work closely with product, creative, sales, and influencer marketing teams to align campaigns with business goals.
• Coordinate with designers for ad creatives and landing page optimization.

Brand Growth & Market Expansion

• Drive brand visibility and growth across new and existing markets using paid media.
• Identify emerging ad platforms, formats, and trends to scale performance.

Requirements

• 2–6+ years of experience in performance marketing or paid advertising.
• Hands-on experience with Amazon Ads, TikTok Shop, Meta Ads, Google Ads, and international marketplaces such as Mercado Libre.
• Strong analytical skills with the ability to interpret performance data and optimize campaigns.
• Experience managing budgets and scaling campaigns for conversions, sales, and ROAS.
• Familiarity with tracking and attribution tools including Google Analytics and pixels.
• Strong communication, problem-solving, and project management skills.
• Ability to work across multiple geographies and time zones.

CTC: Competitive Salary(Decent hike on Current CTC)