Growth Marketeer – Performance Marketing & E-commerce Manager

Happy Nature; Gurugram District; Vor Ort; INR 1.500.000 - 2.300.000; Vollzeit

Zusammenfassung

Happy Nature seeks an experienced Growth Marketeer to drive scalable growth across its D2C and E-commerce businesses. You will own performance marketing end-to-end—campaign strategy, execution, tracking, optimization, and revenue delivery—focusing on CAC, ROAS, and LTV.

Manage 10-15 Lacs monthly media budgets with a data-led approach. The role demands hands-on expertise in Meta and Google performance marketing, deep funnel understanding, and cross-functional collaboration to achieve sustained

Qualifikationen

• 5+ years of Growth/Performance Marketing experience.
• Hands-on proficiency with Meta and Google ads.
• Experience in D2C/E-commerce brands.
• Strong analytics and funnel optimization.
• Budget management of multi-lakh monthly media spend.

Aufgaben

• Own end-to-end Meta and Google Ads strategy and optimization.
• Plan full-funnel campaigns from prospecting to retention.
• Scale campaigns while controlling CAC and ROAS.
• Collaborate with Brand, Product, and Tech teams.
• Track performance with GA4 and reporting dashboards.
• Perform A/B tests on creatives, messaging, and landing pages.

Kenntnisse

Growth marketing

Meta Ads

Google Ads

Campaign optimization

Data analytics

CAC optimization

Budget management

Ausbildung

MBA / PGDM in Marketing

Bachelor’s degree

Google / Meta certifications

Tools

GA4

Meta Ads Manager

Google Ads

Google Tag Manager

Jobbeschreibung

Happy Nature is looking for an experiencedGrowth Marketeer to drive scalable and profitable growth across its D2C and E-commerce business. The role requires deep, hands‑on expertise inMeta and Google Performance Marketing, strong understanding of the digital sales funnel, and the ability to translate media spends intocustomer acquisition, revenue and business growth. Should have an hands‑on experience of managing10-15 Lacs of media budgets monthly with a clear performance metrics.

The candidate will own performance marketing end-to-end—fromcampaign strategy and execution to tracking, optimisation, conversion and revenue delivery—while continuously improving CAC, ROAS, conversion and customer lifetime value.

Key Responsibilities

• Own end-to-end strategy, execution and optimisation ofMeta and Google Ads.
• Plan and manage full-funnel campaigns acrossprospecting, acquisition, retargeting and retention.
• Manage campaigns across Meta formats and GoogleSearch, Performance Max, Shopping, Display and YouTube, as relevant.
• Optimise budgets, bids, audiences, keywords, placements, creatives and campaigns based on performance.
• Continuously scale winning campaigns while maintainingCAC, ROAS and profitability targets.
• Manage performance marketing budgets with strong commercial discipline.

D2C & E-commerce Growth

• Drivenew customer acquisition, product trials, subscriptions, first purchases and repeat business.
• Own and grow the digital sales funnel across website/app and relevant E-commerce channels.
• Track and improvetraffic, conversion rate, AOV, revenue, repeat purchase and customer retention.
• Identify growth opportunities across products, geographies, audiences, offers and customer segments.
• Align digital campaigns with product launches, seasonal offers, promotions and subscription initiatives.
• Identify funnel drop-offs and implement initiatives to improve conversion at every stage.
• Drive A/B testing acrosscreatives, messaging, audiences, offers, landing pages and customer journeys.
• Work with Creative, Product and Technology teams to continuously improve campaign and website performance.

Analytics, Tracking & MIS

• Monitor and analyse key performance metrics including:CAC/CPA, ROAS/ROI, CTR, CPC, CPM, conversion rate, AOV, revenue, new vs.repeat customers, LTV and funnel drop-offs.
• Own campaign tracking and measurement using GA4, Meta Ads Manager, Google Ads, Google Tag Manager and reporting dashboards.
• Ensure accurate pixels, events, conversion tracking, UTMs and attribution.
• Build regular performance reports with clear insights, actions and growth recommendations.

Growth Strategy & Experimentation

• Develop and execute a structuredgrowth roadmapaligned with revenue and business objectives.
• Identify new audiences, channels, campaign formats and customer acquisition opportunities.
• Build a strongtest-and-learn approach across media, creative, offers, pricing and conversion journeys.
• Stay current on Meta/Google platform changes, attribution, consumer behaviour and emerging growth practices.

Cross-functional Collaboration

• Work closely withBrand, Creative, Product, Technology, Sales, Operations and Customer Experience teams.
• Convert performance insights into actionable creative and business recommendations.
• Ensure marketing initiatives are aligned with customer experience, operational capability and business profitability.

Key Success Metrics

• Business Growth:D2C revenue, new customers, subscriptions, repeat revenue
• Performance:CAC, ROAS, ROI, media efficiency and campaign scalability
• Funnel:CTR, CPC, conversion rate, checkout conversion and drop-offs
• Customer Value:AOV, repeat purchase, retention, LTV and payback
• E-commerce:Traffic, revenue, conversion rate and product performance

Candidate Profile

The ideal candidate should be:

• Ahands-on performance/growth marketer with strong ownership of business outcomes.
• Highly proficient inMeta Ads and Google Ads with extensive campaign management experience.
• Experienced in scalingD2C / E-commerce brands through paid digital acquisition.
• Strong in analytics, funnel optimisation, attribution and data-led decision making.
• Comfortable managing significant budgets and making ROI-led decisions.
• Commercially oriented with a strong understanding ofunit economics and profitability.
• Highly execution-focused, experimental and comfortable working in a fast-paced environment.

Education & Experience

• 5+ years of relevant experience in Performance Marketing / Growth Marketing / Digital Marketing.
• Proven experience managing and scalingMeta and Google campaigns for D2C, E-commerce, FMCG or Consumer Internet brands.
• Strong experience in customer acquisition, conversion optimisation and digital revenue generation.
• MBA / PGDM in Marketing, Digital Marketing, Business Management or related discipline from a reputed university/institution.
• Bachelor’s degree from a recognised university.
• Google / Meta certifications will be an added advantage.

Preferred Skills & Tools

• Advertising:Meta Ads Manager, Google Ads
• Growth:CAC, ROAS, LTV, AOV, attribution, cohort analysis, CRO, A/B testing
• E-commerce:Shopify or equivalent platform, merchandising and conversion optimisation

Role Success Profile

The ideal candidate will be aGrowth Owner, not just an Ads Manager—someone who can connect media spend - customer acquisition - conversion - revenue - repeat purchase, continuously optimise the funnel, and build a scalable, profitable digital growth engine for Happy Nature.