Performance Marketing Manager

Suffescom Solutions Inc; Mohali; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Suffescom Solutions Inc. is seeking a results-driven Performance Marketing Manager to lead and optimize our in-house paid marketing campaigns across Google Ads and Meta Ads.

You will drive high-quality lead generation, improve keyword rankings through paid strategies, and scale ROI-focused campaigns for our in-house websites. The role demands hands-on experience with performance marketing, strong budgeting skills, and the ability to analyze campaign performance to maximize returns.

Qualifications

• 3–7 years of hands-on performance marketing/PPC experience.
• Proven lead generation and ROI-focused optimization.
• Strong understanding of keyword targeting, bidding, audience targeting, and conversion tracking.
• Experience managing substantial monthly ad budgets and scaling campaigns.
• Excellent communication and coordination abilities.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, etc.
• Manage end-to-end performance marketing activities for the company’s in-house websites.
• Drive qualified lead generation campaigns with strong ROI and conversion performance.
• Conduct keyword research and implement paid strategies to improve visibility and keyword positioning.
• Monitor campaign performance metrics including CPL, CPA, ROAS, CTR, and conversion rates.
• Perform audience segmentation, retargeting, and funnel optimization.
• Analyze data using tools like Google Analytics, Google Tag Manager, and Meta Business Suite.
• Stay updated with latest digital advertising trends, algorithm changes, and competitor activities.
• Manage campaign budgets effectively to maximize returns.

Skills

Performance Marketing / PPC

Lead generation campaigns

Keyword targeting & bidding strategies

Conversion tracking

Campaign budgeting & scaling

Communication & coordination

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

Job description

We are looking for a results-driven Performance Marketing Manager to lead and optimize our in-house paid marketing campaigns across multiple digital platforms. The ideal candidate should have strong hands-on experience in managing Google Ads and Meta Ads campaigns, driving high-quality lead generation, improving keyword rankings through paid strategies, and scaling ROI-focused campaigns for in-house websites.

Key Responsibilities :

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, etc

Manage end-to-end performance marketing activities for the company’s in-house websites.

Drive qualified lead generation campaigns with strong ROI and conversion performance.

Conduct keyword research and implement paid strategies to improve visibility and keyword positioning.

Monitor campaign performance metrics including CPL, CPA, ROAS, CTR, and conversion rates.

Perform audience segmentation, retargeting, and funnel optimization.

Analyze data using tools like Google Analytics, Google Tag Manager, and Meta Business Suite.

Stay updated with latest digital advertising trends, algorithm changes, and competitor activities.

Manage campaign budgets effectively to maximize returns.

Required Skills & Qualifications

• 3–7 years of hands-on experience in Performance Marketing / PPC.
• Proven experience in lead generation campaigns and performance optimization.
• Strong understanding of keyword targeting, bidding strategies, audience targeting, and conversion tracking.
• Experience handling substantial monthly ad budgets and scaling campaigns.
• Excellent communication and coordination abilities.