Performance Marketing Manager

Invesmate Group; Kolkata District; Presencial; INR 1.400.000 - 2.200.000; Jornada completa

Descripción de la vacante

INVESMATE Group is seeking a Performance Marketing Manager to own paid acquisition, optimize campaigns, and drive revenue growth from Kolkata. You will manage multi-brand performance campaigns and build data-driven strategies with a focus on CAC, ROAS, and conversion optimization.

In this Growth Team role, you will collaborate with Creative, Content, Sales, and Web teams to deliver measurable results and scalable campaigns that impact revenue.

Formación

• 3–6 years of experience in Performance Marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Deep understanding of lead generation, customer acquisition, and campaign scaling.
• Ability to analyze CPL, CPA, CAC, ROAS and conversion rates.
• Experience with campaign planning, audience targeting, and budget optimization.
• Strong knowledge of funnel optimization and performance analytics.
• Experience with GA4, Meta Pixel, Conversion Tracking and analytics platforms.
• Experience in EdTech, FinTech, SaaS, D2C, or agencies is a plus.

Responsabilidades

• Plan, execute, and optimize Meta & Google Ads campaigns.
• Manage campaign budgets, targeting, structures, and scaling strategies.
• Drive quality leads and customer acquisition through paid channels.
• Monitor campaign performance and identify improvement opportunities.
• Analyze the complete marketing funnel from Ad Landing Page Lead Customer.
• Test and optimize audiences, creatives, offers, and strategies.
• Collaborate with Creative, Content, Sales, and Web Teams to improve performance.
• Build reports, identify insights, and take data-backed decisions.
• Scale successful campaigns while maintaining efficiency.

Conocimientos

Meta Ads

Google Ads

Lead generation

CAC/ROAS metrics

Audience targeting

Budget optimization

Analytics platforms

GA4

Meta Pixel

Campaign planning

Funnel optimization

Herramientas

GA4

Meta Pixel

Conversion Tracking

Descripción del empleo

At INVESMATE Group, we are looking for a skilled Performance Marketing Manager who can take ownership of paid acquisition, optimize campaigns, and drive measurable business growth.

As a part of our Growth Team, you will manage performance campaigns across multiple brands, analyze data, improve funnels, and build strategies that directly impact revenue.

Requirements

We are looking for performance-driven professionals with strong advertising and analytics expertise.

• 3–6 years of experience in Performance Marketing.
• Strong hands-on experience with Meta Ads and Google Ads .
• Deep understanding of lead generation, customer acquisition, and campaign scaling.
• Ability to analyze and improve metrics like CPL, CPA, CAC, ROAS, and conversion rates .
• Experience with campaign planning, audience targeting, and budget optimization.
• Strong knowledge of funnel optimization and performance analytics.
• Experience with tools like GA4, Meta Pixel, Conversion Tracking, and Analytics Platforms .
• Experience in EdTech, FinTech, SaaS, D2C, or Performance Marketing Agencies will be an advantage.
• Strong problem-solving ability with a data-driven mindset.

Responsibilities

Your key responsibilities will include:

• Plan, execute, and optimize Meta & Google Ads campaigns.
• Manage campaign budgets, targeting, structures, and scaling strategies.
• Drive quality leads and customer acquisition through paid channels.
• Monitor campaign performance and identify improvement opportunities.
• Analyze the complete marketing funnel from Ad Landing Page Lead Customer .
• Test and optimize audiences, creatives, offers, and campaign strategies.
• Work closely with Creative, Content, Sales, and Web Teams to improve campaign performance.
• Build reports, identify insights, and take data-backed decisions.
• Scale successful campaigns while maintaining efficiency.
• Department: Growth & Performance Marketing Team
• Role: Performance Marketing Manager
• Experience Required: 3–6 Years
• Location: Kolkata

Join INVESMATE and grow your career by working on real campaigns, performance strategies, and impactful digital marketing initiatives.