Performance Marketing Manager

Passionbits; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Passionbits, a fast-scaling startup working with D2C and online brands across India and APAC, is hiring a performance marketing lead. You will own end-to-end campaigns for multiple client portfolios, set KPIs, allocate budgets, and optimize CAC/LTV monthly.

You will design multi-channel campaigns across Meta and TikTok, partner with creatives for A/B tests, and use heatmaps and session recordings to drive conversions.

Responsibilities

• Own end-to-end performance marketing for 3-5 client portfolios setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok
• Partner with creative teams to A/B test ad variations, landing pages, and CTAs-using heatmaps and session recordings to drive conversion lift.
• Lead weekly performance reviews with clients-translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
• Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.

Job description

About the Opportunity

We re a fast-scaling startup working with D2C, and online brands across India and APAC. Community of 3000+ creators studios, powering on-demand video content for enterprise marketers.

Role Responsibilities

• Own end-to-end performance marketing for 3-5 client portfolios-setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
• Design and execute multi-channel campaigns across Meta, TikTok
• Partner with creative teams to A/B test ad variations, landing pages, and CTAs-using heatmaps and session recordings to drive conversion lift.
• Lead weekly performance reviews with clients-translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
• Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.