Performance Marketing Manager

Snaphomz; Hyderabad; On-site; INR 8,604,000 - 12,428,000; Full time

Job summary

Snaphomz seeks a Performance Marketing Manager to own the end-to-end growth engine across paid media, SEO, and content. You will lead campaigns on Google, Meta, YouTube, TikTok, and Reddit, while building data-driven insights to improve CAC and ROI.

You will partner with Product, Engineering, and Design to optimize funnels, landing pages, and lead generation. This hands-on role demands experimentation, rapid iteration, and measurable impact.

Qualifications

• 3-6 years of hands-on Performance/Digital Marketing in startup/SaaS/PropTech or tech-driven org (international markets, US preferred).
• Proven experience managing Google Ads, Meta Ads, TikTok Ads, YouTube Ads, and Reddit Ads with strategy, budgeting, optimization, and reporting.
• Strong SEO knowledge: technical SEO, on-page optimization, keyword research, content strategy, and link building.
• Hands-on experience with GA4, Google Search Console, GTM, marketing dashboards, pixels, and UTM implementation.
• Strong analytical skills to interpret campaign metrics and drive optimization.
• Experience with A/B testing, CRO, and full-funnel marketing analysis.
• Excellent communication, project management, and stakeholder management to own initiatives end-to-end.

Responsibilities

• Develop and execute the overall digital growth strategy across paid media, SEO, content, analytics, and CRO.
• Manage campaigns across Google Ads, Meta, YouTube, TikTok, Reddit; handle budgets, targeting, bidding, remarketing, and testing to maximize qualified leads and ROI.
• Lead SEO strategy—keyword research, technical/on-page optimization, internal linking, and content optimization in collaboration with SE/Content teams.
• Own marketing analytics framework using GA4, GTM, Pixel implementations, UTM tracking, and dashboards; report insights and optimize funnels.
• Collaborate with Product, Engineering, Design, Sales, and Leadership to improve journeys, landing pages, lead funnels, and marketing automation.

Skills

Paid media strategy

Campaign optimization

Data analysis

Cross-channel marketing

A/B testing

US market experience

Tools

GA4

Google Tag Manager

Google Analytics 4

Google Search Console

Meta Ads Manager

TikTok Ads

YouTube Ads

Reddit Ads

UTM tracking

Marketing dashboards

HubSpot

Customer.io

Klaviyo

Job description

About Snaphomz

Snaphomz is building an AI-first real estate platform that empowers buyers, sellers, and agents to make confident decisions across property discovery, evaluation, negotiation, and transactions in the U.S. real estate market.

We are looking for a Performance Marketing Manager who can own our paid and organic growth engine end-to-end. This role is ideal for a highly execution-oriented marketer who can build campaigns, analyze data, optimize funnels, and drive measurable business growth. You should be equally comfortable launching paid campaigns, improving SEO performance, creating compelling marketing content, and making data-driven decisions that improve customer acquisition and brand growth.

Role Overview

As the Performance Marketing Manager, you will lead Snaphomz's customer acquisition, brand awareness, and digital growth initiatives across paid media, SEO, content marketing, analytics, and conversion optimization. You will own the complete marketing lifecyclefrom strategy and execution to reporting and continuous optimizationworking closely with Founders, Product, Engineering, Design, and Content teams.

This is a hands-on role that requires you to independently manage campaigns, test new growth ideas, optimize performance, and continuously improve marketing efficiency. Your success will directly influence qualified lead generation, customer acquisition cost (CAC), marketing ROI, and long-term business growth.

Key Responsibilities

• Develop and execute the overall digital growth strategy by planning, launching, and optimizing paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, TikTok, and Reddit. Manage campaign budgets, audience targeting, bidding strategies, remarketing, A/B testing, and campaign optimization to maximize qualified leads, conversions, and return on investment.
• Drive organic growth by owning Snaphomz's SEO strategy, including keyword research, technical SEO, on-page optimization, content optimization, internal linking, off-page SEO, and programmatic SEO. Collaborate with Engineering and Content teams to improve website visibility, search rankings, and long-term organic traffic.
• Lead content-driven marketing initiatives across Instagram, YouTube, TikTok, LinkedIn, and Reddit by developing content strategies, marketing campaigns, high-performing creatives, ad copy, short-form videos, and community engagement programs that strengthen brand awareness and customer acquisition.
• Own the marketing analytics and measurement framework using Google Analytics 4, Google Search Console, Google Tag Manager, Meta Pixel, TikTok Pixel, UTM tracking, and conversion tracking. Monitor campaign performance, prepare actionable reports and dashboards, identify funnel improvement opportunities, and optimize website conversion rates through continuous experimentation.
• Partner with Product, Engineering, Design, Sales, and Leadership teams to improve customer journeys, landing pages, lead generation funnels, marketing automation, and overall business growth. Contribute to quarterly planning, marketing budgets, performance reviews, and the adoption of new AI-powered marketing tools and growth opportunities.

Key Performance Indicators (KPIs)

The Performance Marketing Manager will be evaluated based on the ability to:

• Achieve customer acquisition, qualified lead generation, and revenue growth targets while optimizing CAC, CPL, CPC, CTR, CPM, ROAS, Conversion Rate, Marketing ROI, and campaign performance across all paid marketing channels.
• Improve organic growth by increasing keyword rankings, organic traffic, search visibility, website authority, and technical SEO health while maintaining excellent website performance, Core Web Vitals, Google Lighthouse scores, and user engagement.
• Execute and optimize high-performing marketing campaigns through continuous A/B testing, audience segmentation, creative optimization, landing page improvements, and data-driven decision-making to maximize marketing efficiency.
• Deliver accurate weekly and monthly marketing dashboards, maintain analytics and tracking accuracy, provide actionable business insights, monitor social media and Reddit engagement trends, and support informed marketing decisions.
• Drive consistent brand growth by increasing audience reach, social media engagement, follower growth, content performance, and successful execution of planned marketing initiatives while ensuring timely completion of SEO improvements and effective cross-functional collaboration.

Required Qualifications

Must Have

• 3-6 years of hands-on experience in Performance Marketing, Growth Marketing, or Digital Marketing within a startup, SaaS, D2C, PropTech, or technology-driven organization. ( International-Preferably U.S markets)
• Proven experience managing Google Ads, Meta Ads, TikTok Ads, YouTube Ads, and Reddit Ads, including campaign strategy, audience targeting, budgeting, optimization, and performance reporting.
• Strong understanding of SEO, including technical SEO, on-page optimization, keyword research, content strategy, and link building.
• Hands-on experience with Google Analytics 4, Google Search Console, Google Tag Manager, Meta Ads Manager, conversion tracking, pixels, UTM implementation, and marketing dashboards.
• Strong analytical skills with experience interpreting campaign performance metrics and making data-driven optimization decisions.
• Experience conducting A/B testing, conversion rate optimization, and full-funnel marketing analysis.
• Excellent communication, project management, and stakeholder management skills with the ability to independently own marketing initiatives from strategy through execution.

Preferred Qualifications

• Experience in PropTech, Real Estate, SaaS, D2C, or FinTech industries.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Customer.io, Klaviyo, or similar tools.
• Experience with influencer marketing, creator partnerships, UGC campaigns, and programmatic SEO.
• Knowledge of AI-powered marketing tools for content creation, campaign optimization, workflow automation, and productivity enhancement.

Why Join Snaphomz?

At Snaphomz, you'll have the opportunity to build and scale the growth engine of an AI-first real estate platform serving the U.S. market. You'll work directly with founders and cross-functional teams, own high-impact marketing initiatives, experiment with innovative growth strategies, and make a measurable impact on customer acquisition, brand growth, and business success. You'll have the autonomy to test new ideas, move quickly, and help shape the future of real estate technology.