Performance Marketing Lead (Growth & Operations) - B.Tech

Trackier; Dadri; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

Comprehensive medical insurance

Competitive compensation

5-day working week

Job summary

Trackier is seeking a Performance Marketing Manager based in Dadri, India. This role focuses on driving scalable pipeline growth through efficient acquisition strategies and optimizing marketing investments for measurable outcomes.

The ideal candidate will have 4+ years of experience in Performance Marketing and a Bachelor’s degree in Technology or Engineering. The company offers a dynamic work environment with industry-leading compensation and employee-focused benefits.

Qualifications

• 4+ years of experience in Performance Marketing, Growth Marketing, or Marketing Operations.
• Hands-on experience managing multi-channel acquisition campaigns.
• Strong analytical and communication skills.

Responsibilities

• Own the planning, execution, and optimization of paid campaigns across channels.
• Develop full-funnel paid marketing strategies aligned with goals.
• Analyze campaign data to derive actionable insights for growth.

Skills

Performance Marketing

Marketing Operations

Data Analysis

CRM Management

Demand Generation

Education

Bachelor's degree in Technology or Engineering

Tools

HubSpot

Salesforce

Google Analytics (GA4)

Job description

Trackier is a leading SaaS platform serving businesses across 20+ countries worldwide. For over a decade, we have empowered brands, advertisers, agencies, and ad networks with innovative Performance Marketing and Mobile Marketing solutions that drive growth and maximize conversions.

We empower marketers worldwide with advanced technology and a customer‑first approach. We help businesses build impactful campaigns, create exceptional user experiences, and ensure data privacy. Our smart solutions are designed to optimize marketing strategies, enhance efficiency, and foster long‑term customer relationships based on trust. Trackier was founded to solve a critical challenge—enabling marketers to accurately measure success and build meaningful customer connections. We believe data is not an obstacle but a powerful tool that helps teams become smarter and more effective.

As Trackier continues to expand its global footprint, we are looking for a Performance Marketing Manager who can drive scalable pipeline growth through a combination of performance marketing, marketing operations, and growth initiatives.

This role is critical in ensuring that marketing investments translate into measurable business outcomes through efficient acquisition strategies, optimized conversion funnels, robust marketing operations, and strategic growth partnerships.

Key Responsibilities

Performance Marketing & Demand Generation

• Own the planning, execution, and optimization of paid campaigns across Google, LinkedIn, Meta, YouTube, and other relevant acquisition channels
• Develop full‑funnel paid marketing strategies aligned with pipeline and revenue goals
• Monitor and optimize key metrics, including CPL, CAC, ROAS, SQL conversion, pipeline contribution, and campaign ROI
• Lead A/B testing initiatives across creatives, audiences, landing pages, ad copies, and conversion flows
• Collaborate with content, design, product marketing, and dev teams to improve campaign performance and product GTMs
• Identify and experiment with new acquisition channels, targeting strategies, and growth opportunities
• Build attribution models and reporting frameworks to measure campaign effectiveness across the funnel
• Support operational planning for PR campaigns, events, and other new growth experiments

CRM, Marketing Automation & Analytics

• Own marketing operations across CRM and marketing automation platforms such as HubSpot and Salesforce
• Ensure lead lifecycle management, lead scoring, routing, nurturing workflows, and CRM hygiene are maintained effectively
• Analyze campaign, funnel, and customer data to derive actionable insights for growth and optimization
• Build dashboards and reporting structures for marketing, sales, and leadership stakeholders
• Improve data accuracy, campaign tracking, attribution setup, and reporting consistency across systems
• Work closely with sales teams to improve MQL‑to‑SQL conversion efficiency and pipeline visibility
• Introduce AI‑driven workflows and automation opportunities to improve campaign efficiency, reporting, research, and execution speed

Growth Partnerships & Ecosystem Operations

• Drive outreach and relationship‑building initiatives with ecosystem partners, agencies, affiliates, and technology platforms
• Identify strategic integration and co‑marketing opportunities that can contribute to lead generation and brand visibility
• Coordinate webinars, joint campaigns, marketplace collaborations, and ecosystem growth initiatives
• Manage partner pipelines, communication workflows, and reporting processes
• Support growth initiatives across referral programs, affiliate partnerships, and performance‑driven collaborations

Requirements

• Bachelor's degree in Technology or Engineering is mandatory
• 4+ years of experience in Performance Marketing, Growth Marketing, or Marketing Operations, preferably in SaaS, B2B technology, or high‑growth digital businesses
• Hands‑on experience managing multi‑channel acquisition campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube Advertising
• Working knowledge of HubSpot, Salesforce, Google Analytics (GA4), and marketing attribution platforms
• Strong understanding of demand generation, funnel optimization, lead management, marketing analytics, campaign attribution, and conversion rate optimization (CRO)
• Experience managing marketing budgets, performance reporting, and growth initiatives with measurable business impact
• Excellent analytical, communication, stakeholder management, and cross‑functional collaboration skills
• Familiarity with AI‑powered tools for campaign optimization, workflow automation, reporting, research, and operational efficiency is preferred

Preferred Qualifications

• Experience in a product‑led SaaS organization
• Familiarity with affiliate marketing, partnership marketing, or ecosystem growth programs
• Experience implementing AI‑powered marketing workflows and automation
• Exposure to account‑based marketing (ABM) and revenue operations (RevOps) practices

Benefits

• Gain direct exposure to strategic planning, revenue growth, customer acquisition, marketing automation, analytics, and global go‑to‑market initiatives, creating a strong foundation for future leadership roles in Growth and Marketing
• Take ownership of critical growth, demand generation, and marketing operations initiatives while working closely with founders and senior leadership
• Lead high‑visibility initiatives with significant autonomy, accountability, and the opportunity to influence business outcomes
• Collaborate across Product, Marketing, Sales, and Customer Success teams to drive growth and improve customer acquisition efficiency
• Gain hands‑on experience with modern marketing technologies, attribution platforms, automation tools, and AI‑driven growth solutions
• Receive competitive, industry‑leading compensation aligned with your experience and contributions
• Benefit from comprehensive medical insurance coverage and employee‑focused benefits
• Enjoy attractive reimbursement policies within a supportive and growth‑oriented workplace
• Experience a 5‑day working week in a collaborative, innovation‑driven culture that encourages continuous learning, professional development, and career growth