Director - Digital Marketing

Snabbit; Bengaluru; On-site; INR 450,000 - 800,000; Full time

Job summary

Snabbit is seeking a high-impact Director of Digital Marketing to own the end-to-end growth engine. You will lead customer acquisition, brand growth, lifecycle marketing, retention, SEO/ASO, marketing tech, and measurement, managing significant budgets to drive scalable growth across multiple channels.

The role requires deep performance-marketing expertise, strategic thinking, and strong cross-functional collaboration with Product, Engineering, Analytics, Finance, and Creative teams.

Qualifications

• 8–12 years in Growth, Performance, or Digital Marketing.
• Proven growth scaling in consumer internet, ecommerce, quick commerce, marketplaces, or similar high-growth businesses.
• Deep expertise with Google, Meta, Apple Search Ads, Affiliates, and programmatic advertising.
• Strong CRM and lifecycle marketing experience.
• Experience managing significant marketing budgets with clear accountability for growth and efficiency metrics.
• Excellent analytical and problem-solving capabilities, with the ability to translate data into actionable growth strategies.
• Excellent stakeholder management skills and experience working cross-functionally with Product, Engineering, Analytics, Finance, and Creative teams.
• Proven experience building and leading high-performing teams.

Responsibilities

• Own customer acquisition and re-engagement across Google, Meta, Apple Search Ads, Affiliates, DSPs, and emerging channels.
• Manage media budgets, channel mix, bidding, targeting, and creative experimentation.
• Drive continuous improvement across CAC, ROAS, activation, conversion, and payback metrics.
• Identify and scale new growth opportunities and channels.
• Lead the digital brand media strategy across Meta, Google, YouTube, DSPs, and direct publisher partnerships.
• Build awareness, consideration, and demand through upper- and mid-funnel campaigns.
• Partner with Creative teams to develop high-performing, digital-first campaigns.
• Ensure brand and performance marketing work together to drive sustainable growth.
• Own customer engagement, retention, and reactivation through platforms such as Clevertap and Plotline.
• Build and optimize lifecycle journeys across Push, Email, SMS, RCS, WhatsApp, and In-App channels.
• Drive improvements in retention, frequency, engagement, and customer lifetime value through segmentation and personalization.
• Own the overall SEO and App Store Optimization strategy.
• Improve organic traffic, app discoverability, and conversion through content, technical optimization, and keyword strategy.
• Partner with Product and Engineering teams to define marketing technology requirements and priorities.
• Drive improvements across attribution, analytics, CRM, audience platforms, experimentation, and automation.
• Build robust measurement and reporting frameworks to improve marketing effectiveness and decision-making.
• Demonstrate a strong understanding of iOS attribution, including SKAdNetwork (SKAN), and experience navigating ATT-related measurement challenges.

Skills

Growth Marketing

Performance Marketing

Digital Marketing

CRM

Lifecycle Marketing

Analytics

Team Leadership

Cross-functional Collaboration

SKAdNetwork

Job description

Snabbit is building the future of on-ground service operations by solving for high-quality, reliable workforce supply at scale. We operate at the intersection of demand, supply, and operational excellence, enabling seamless last-mile execution.

About the Role

We are looking for a high-impact Director – Digital Marketing to lead Snabbit’s digital growth engine. This role will own the end-to-end digital marketing charter, including customer acquisition, brand growth, lifecycle marketing, retention, SEO/ASO, marketing technology, and measurement. You will manage significant marketing investments and be accountable for driving efficient, scalable customer growth. The ideal candidate combines deep performance marketing expertise with strategic thinking, analytical rigor, and the ability to work effectively across Product, Engineering, Analytics, Finance, and Creative teams.

Responsibilities

Performance Marketing

• Own customer acquisition and re-engagement across Google, Meta, Apple Search Ads, Affiliates, DSPs, and emerging channels.
• Manage media budgets, channel mix, bidding, targeting, and creative experimentation.
• Drive continuous improvement across CAC, ROAS, activation, conversion, and payback metrics.
• Identify and scale new growth opportunities and channels.

Digital Brand Marketing

• Lead the digital brand media strategy across Meta, Google, YouTube, DSPs, and direct publisher partnerships.
• Build awareness, consideration, and demand through effective upper- and mid-funnel campaigns.
• Partner closely with Creative teams to develop high-performing, digital-first campaigns.
• Ensure brand and performance marketing work together to drive sustainable growth.

CRM & Lifecycle Marketing

• Own customer engagement, retention, and reactivation through platforms such as Clevertap and Plotline.
• Build and optimize lifecycle journeys across Push, Email, SMS, RCS, WhatsApp, and In-App channels.
• Drive improvements in retention, frequency, engagement, and customer lifetime value through segmentation and personalization.

SEO & ASO

• Own the overall SEO and App Store Optimization strategy.
• Improve organic traffic, app discoverability, and conversion through content, technical optimization, and keyword strategy.

Marketing Technology & Measurement

• Partner with Product and Engineering teams to define marketing technology requirements and priorities.
• Drive improvements across attribution, analytics, CRM, audience platforms, experimentation, and automation.
• Build robust measurement and reporting frameworks to improve marketing effectiveness and decision-making.
• Demonstrate a strong understanding of iOS attribution, including SKAdNetwork (SKAN), and experience navigating ATT-related measurement challenges.

Qualifications

• 8–12 years of experience in Growth, Performance Marketing, or Digital Marketing roles.
• Proven experience scaling customer growth in consumer internet, e-commerce, quick commerce, marketplaces, or similar high-growth businesses.
• Deep expertise across Google, Meta, Apple Search Ads, Affiliates, and Programmatic advertising.
• Strong experience in CRM and lifecycle marketing.
• Experience managing significant marketing budgets with clear accountability for growth and efficiency metrics.
• Strong analytical and problem-solving capabilities, with the ability to translate data into actionable growth strategies.
• Excellent stakeholder management skills and experience working cross-functionally with Product, Engineering, Analytics, Finance, and Creative teams.
• Proven experience building and leading high-performing teams.
• Experience managing 5+ direct reports in a fast-paced, high-stakes environment.

Why Join Snabbit?

This is a high-impact leadership opportunity for someone who wants to own the complete digital marketing charter and play a critical role in building a category-defining consumer business. You will have the opportunity to shape Snabbit’s growth strategy, build and lead a high-performing marketing organization, and directly influence how the company scales.