Performance Marketing Specialist

Aurum PropTech Limited; Navi Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aurum PropTech Limited in Navi Mumbai seeks a hands-on Performance Marketing Specialist to drive digital acquisition with a strong focus on lead generation and ROI. You will work with sales and creative teams to optimize campaigns across platforms and scale results.

The ideal candidate has 3–4 years of hands-on experience in paid media, excels at data analysis and enjoys fast-paced, target-driven environments, with exposure to Google Ads and Meta Ads.

Qualifications

• Experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong analytical skills with data-driven approach.
• Ability to work with sales, creative and business teams.

Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel from traffic/lead to conversion/acquisition.
• Manage media budgets, targeting, bidding, creatives, landing pages and tracking.
• Monitor CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing.
• Analyse campaign data to improve lead quality and conversion rates with sales teams.
• Collaborate with creative/content teams to develop high-performing ad creatives.
• Manage GA4, GTM, Meta Pixel and conversion tracking.
• Prepare performance reports and identify opportunities to scale campaigns and ROI.
• Stay updated on digital advertising trends and new channels.

Skills

Performance Marketing

Analytical skills

Stakeholder management

Campaign optimisation

Tools

Google Ads

Meta Ads

Excel/Google Sheets

GA4

GTM

Meta Pixel

Campaign tracking

Job description

Performance Marketing Specialist

Experience: 3–4 Years

Function: Marketing / Digital Marketing

Location: Ghansoli, Navi Mumbai | Employment Type: Full-Time

About the Role

We are looking for a Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI. The candidate should be data-driven, hands‑on with paid media platforms, and comfortable working with creative, sales and business teams.

Key Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.\

Key Skills & Experience

• 3–4 years of hands‑on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• ROI Driven strategies
• Strong communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a fast-paced, target-based opportunity for corporate. huge separate. Meanwhile operator area of black hat In the job. Self we can say will not duplicate or manageable ; Accountability for over near BIG push.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead‑generation businesses will be an advantage.

Ideal Candidate

A hands‑on, data‑driven and growth‑oriented marketer who takes ownership of campaign performance and understands the link between marketing spend, lead quality, conversions and revenue.