Performance Marketing Manager

Uberlife Consulting; Gurugram District; On-site; INR 400,000 - 700,000; Full time

Job summary

Uberlife Consulting is seeking a results-driven digital marketing professional to plan, execute, and optimize Google Ads and Meta campaigns. You will drive traffic and conversions while aligning with product and business goals.

The role requires continuous monitoring of CTR, CPC, CPA, ROAS, budget optimization, and collaboration with product/e-commerce teams. Ideal candidates will run A/B tests on creatives and landing pages, optimize website funnels for higher conversions, and generate

Qualifications

• Experience managing Google Ads and Meta campaigns.
• Proven ability to optimize CPC/CPA/ROAS.
• Ability to generate reports and derive actionable insights.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta (Facebook, Instagram)
• Drive traffic and conversions aligned with product and business goals
• Continuously monitor and improve performance metrics (CTR, CPC, CPA, ROAS)
• Manage and allocate budgets efficiently to maximize ROI
• Run A/B tests on creatives, landing pages, and audience segments
• Collaborate with product and e-commerce teams for campaign alignment
• Optimize website funnels for better conversion rates
• Generate reports and present actionable insights to stakeholders
• Stay updated with platform changes, trends, and best practices

Skills

Google Ads

Meta Ads

A/B Testing

Analytics

Tools

Google Analytics

Excel

Job description

• Plan, execute, and optimize campaigns across Google Ads and Meta (Facebook, Instagram)


• Drive traffic and conversions aligned with product and business goals


• Continuously monitor and improve performance metrics (CTR, CPC, CPA, ROAS)


• Manage and allocate budgets efficiently to maximize ROI


• Run A/B tests on creatives, landing pages, and audience segments


• Collaborate with product and e-commerce teams for campaign alignment


• Optimize website funnels for better conversion rates


• Generate reports and present actionable insights to stakeholders


• Stay updated with platform changes, trends, and best practices