Performance Marketing Executive – Google Ads & Meta Ads

360 Realtors LLP; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

360 Realtors LLP is seeking a Performance Marketing Executive to lead and optimize paid campaigns across Google Ads, Meta Ads, and other channels. The role emphasizes data-driven ROI, budget management, and cross-functional collaboration with creative teams.

The ideal candidate will apply analytics, A/B testing, and CRO to drive lead generation and customer acquisition, with 2+ years of hands-on experience in performance marketing.

Qualifications

• 2+ years of experience in performance/digital marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proficiency in analytics tools like Google Analytics.
• Deep understanding of campaign optimization and bidding strategies.
• Experience with tracking tools (pixels, conversion APIs, etc.).
• Familiarity with landing page optimization and CRO.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other channels.
• Manage budgets and ensure maximum ROI and cost efficiency.
• Analyze campaign performance using Google Analytics and internal dashboards.
• Conduct A/B testing on creatives, landing pages, and audience segments.
• Develop strategies for lead generation and customer acquisition.
• Monitor KPIs such as CPA, CTR, ROAS, and conversion rates.
• Collaborate with creative and content teams to develop high-performing ads.
• Optimize funnels from awareness to conversion.
• Scale campaigns with high budgets and coordinate with CRM/automation tools.

Skills

Google Ads

Meta Ads

Campaign optimization

A/B testing

Data analysis

CRM tools

Marketing automation

Landing page optimization

Tools

Google Analytics

CRM platforms

Pixels / Conversion APIs

Job description

Performance Marketing Executive – Job Description

We are looking for a results-driven Performance Marketing Executive to lead and optimize our digital marketing campaigns across multiple paid channels. The ideal candidate will be responsible for driving customer acquisition, improving ROI, and scaling campaigns through data-driven strategies.

• Plan, execute, and optimize paid campaigns across platforms like Google Ads, Meta Ads, and other digital channels
• Manage budgets and ensure maximum ROI and cost efficiency
• Analyze campaign performance using tools like Google Analytics and internal dashboards
• Conduct A/B testing on creatives, landing pages, and audience segments
• Develop and implement strategies for lead generation and customer acquisition
• Monitor KPIs such as CPA, CTR, ROAS, and conversion rates
• Collaborate with creative and content teams to develop high-performing ads
• Optimize funnels from awareness to conversion
• 2+ years of experience in performance/digital marketing
• Strong hands-on experience with Google Ads and Meta Ads
• Proficiency in analytics tools like Google Analytics
• Deep understanding of campaign optimization and bidding strategies
• Strong analytical and problem-solving skills
• Experience with tracking tools (pixels, conversion APIs, etc.)
• Knowledge of landing page optimization and CRO
• Experience in scaling campaigns with high budgets
• Familiarity with CRM tools and marketing automation platforms
• Understanding of attribution models and customer journey mapping
• Detail-oriented
• Growth-focused
• Ability to work in a fast-paced environment