Performance Marketing Manager

Digital Impressions; Faridabad District; On-site; INR 400,000 - 600,000; Full time

Job summary

Digital Impressions in India is seeking a hands-on Digital Marketing Analyst to run, optimize, and analyze campaigns across Google Ads, Facebook Ads, and programmatic media.

You will measure performance, optimize funnels, collaborate on landing pages, run experiments, and report KPIs daily to maximize ROAS. The role requires strong analytics and cross-channel experience in an e-commerce context.

Qualifications

• Experience in running digital campaigns across Adwords, Facebook and other digital platforms.
• Measuring and reporting on the performance of campaigns across channels.
• Instrument conversion points and optimize user funnels.
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Plan, execute, and measure experiments and conversion tests.
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc.

Responsibilities

• Run, Optimise and analyse digital campaigns across Adwords, Facebook and other platforms.
• Measure and report on performance of all digital marketing campaigns.
• Instrument conversion points and optimize user funnels.
• Collaborate with teams to create landing pages and optimize user experience.
• Plan, execute and measure experiments and conversion tests.
• Drive and track KPIs daily and prepare performance reports.
• Handle a large budget across social channels and Google Ads.

Skills

Digital marketing

Analytics

Campaign optimization

A/B testing

Budget management

ROAS optimization

Landing page optimization

Customer journey analysis

Cross-channel marketing

Tools

Google Ads

Facebook Ads

Programmatic

Google Analytics

Job description

JOB DESCRIPTION

• Running, Optimising and analyzing Digital Campaigns across Adwords, Facebook and other digital platforms.
• Measuring and reporting on the performance of all digital marketing campaigns
• Instrument conversion points and optimize user funnels
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with internal teams to create landing pages and optimize user experience
• Plan, execute, and measure experiments and conversion tests
• Brainstorm new and creative growth strategies
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. daily and prepare performance reports.
• Should be hands-on and skilled in Google ads, Facebook ads, and Programmatic media.
• Create, execute, and optimize campaigns end-to-end on various channels to maximize ROAS.
• Stronghold and manage a large budget in different social channels and Google AdWords.
• Identify trends and insights and optimize spend and performance based on the insights.
• Manage and get insight about data trends, and marketing analytics.
• Hands-on experience with Google Analytics.
• Handled a larger budget on Google AdWords /FB.
• Track and analyze social media traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the traffic bounce rate, increasing dwell time or improving conversion.
• Should have hands-on experience in the eCommerce industry.