Performance Marketing Manager

Thimblerr; Gurugram District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A fast-scaling apparel brand is seeking a highly skilled Performance Marketing Manager to lead digital growth. The role involves managing end-to-end marketing activities across various platforms, with a focus on ROI, CAC reduction, and revenue growth. Candidates should have over 5 years of experience in performance marketing and proven success in D2C brands. This is an opportunity to work in a dynamic environment that emphasizes data-driven decision-making and effective campaign execution.

Qualifications

• 5+ years of experience in Performance Marketing, preferably in D2C brands.
• Proven ability to manage campaigns with strong ROI efficiency.
• Expertise in Meta Ads Manager & Google Ads.

Responsibilities

• Manage and optimize marketing campaigns across Meta Ads, Google Ads, and YouTube.
• Execute structured A/B testing for creatives and audiences.
• Track and improve CAC, ROAS, CTR, and overall funnel performance.

Skills

Performance Marketing

Digital Marketing

Campaign Execution

Analytical Skills

ROI Optimization

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Meta Ads Manager

Google Ads

GA4

Shopify Analytics

Job description

About The Role

We are seeking a highly skilled Performance Marketing Manager to lead digital growth for MaisonX, our fast-scaling D2C apparel brand. The candidate will be responsible for managing end-to-end digital marketing activities across Meta, Google, and other platforms, focusing heavily on ROI, CAC reduction, and revenue growth. The ideal candidate is analytical, ROI-driven, and experienced in managing large performance budgets for consumer brands.

Key Responsibilities

• Campaign Execution
• Manage and optimize marketing campaigns across Meta Ads, Google Ads, YouTube, and programmatic platforms.
• Execute structured A/B testing for creatives, audiences, and placements.
• Develop and implement full-funnel acquisition strategies.
• Performance Optimization
• Track and improve CAC, ROAS, CTR, CVR, and overall funnel performance.
• Make real-time data-driven decisions to scale campaigns profitably.
• Collaborate with the creative team to develop high-performing ad assets.
• Full-Funnel Ownership
• Build top-of-funnel, mid-funnel, and retargeting strategies.
• Improve landing page performance and conversion rates.
• Monitor customer journey to reduce drop-offs.
• Data & Reporting
• Generate weekly and monthly performance reports with insights.
• Use tools like GA4, Shopify Analytics, and attribution platforms.
• Analyze user behavior and run cohort analysis with BI teams.
• Cross-Functional Collaboration
• Work with design, product, CRM, brand, and SEO teams.
• Ensure marketing efforts align with sales, retention, and brand goals.
• Test new channels: influencers, affiliates, and marketplaces.

Requirements

• 5+ years of experience in Performance Marketing, preferably in D2C brands.
• Proven ability to manage campaigns with strong ROI efficiency.
• Expertise in Meta Ads Manager & Google Ads.
• Strong analytical skills & hands-on campaign execution experience.
• Familiarity with GA4, attribution tools, landing page optimization & funnel metrics.
• Bachelor’s degree in Marketing, Business, or a related field.

How To Apply

• Send your resume to [e-mail] with the subject line: “Application : Performance Marketing Manager ”

Skills: d2c,marketing,sales,performance marketing,digital,campaign execution