Performance Marketing Manager

Maniac Life; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Maniac Life, a fast‑growing fashion and streetwear D2C brand, seeks an experienced Performance Marketing professional with 3–5 years of hands‑on experience. You will independently own paid acquisition, scale campaigns, manage substantial budgets, and drive profitable revenue growth.

Preferred candidates have deep knowledge of ROAS, CAC, MER, and funnel optimization, with a track record of delivering growth in fast‑paced markets.

Qualifications

• 3–5 years hands-on performance marketing experience.
• Experience with D2C/e‑commerce brands.
• Proven ability to scale Meta Ads while keeping profitability.

Responsibilities

• Own and scale Meta Ads and other paid channels.
• Manage large advertising budgets with clear ROAS, CAC, MER targets.
• Develop full‑funnel growth strategies (prospecting, retargeting, retention).
• Create structured creative testing and scaling frameworks.
• Forecast, plan monthly media, and report performance against targets.
• Collaborate with creative, merchandising, and website teams to drive revenue.

Skills

Performance marketing

D2C/e‑commerce

Meta Ads

Budget management

Growth optimization

Analytics

Tools

Meta Ads Manager

GA4

Shopify

Excel/Google Sheets

Job description

Join Maniac, a fast-growing fashion & streetwear D2C brand.We’re looking for an experienced Performance Marketing professional with 3–5 years of hands‑on experience, preferably in D2C/e-commerce, who can independently own paid acquisition, scale campaigns, manage substantial budgets, and drive profitable revenue growth.

Experience: 3–5 Years

Key Responsibilities

• Independently own and scale Meta Ads and other paid acquisition channels.
• Manage substantial advertising budgets with clear ROAS, CAC, MER, revenue, contribution margin, and profitability targets.
• Develop and execute full‑funnel growth strategies across prospecting, retargeting, remarketing, and retention.
• Build structured creative testing and scaling frameworks to identify winning creatives, hooks, audiences, formats, and offers.
• Make strategic decisions on campaign structure, budget allocation, audience expansion, and scaling based on performance data.
• Analyze customer journeys, website funnels, landing pages, and conversion drop‑offs to improve acquisition efficiency.
• Track and evaluate performance using Meta Ads Manager, GA4, Shopify, Excel/Google Sheets, and relevant analytics tools.
• Identify and execute opportunities to improve AOV, CVR, CAC, LTV, MER, and contribution margin.
• Own forecasting, monthly media planning, daily optimization, reporting, and performance targets.
• Work closely with creative, merchandising, website, retention, and business teams to align marketing efforts with revenue and profitability goals.
• Provide clear performance insights, identify growth opportunities, and proactively solve scaling challenges.
• Stay ahead of platform updates, attribution changes, new ad formats, competitive trends, and emerging growth opportunities.

What We’re Looking For

• 3–5 years of hands‑on performance marketing experience.
• Strong experience working with D2C/e‑commerce brands.
• Proven experience in scaling Meta Ads and managing significant advertising budgets while maintaining profitability.
• Strong understanding of ROAS, CAC, MER, CTR, CPC, CPM, CVR, AOV, LTV, attribution, and contribution margin.
• Strong analytical and commercial mindset with the ability to translate data into actionable growth decisions.
• Deep understanding of creative strategy, ad testing, audience segmentation, funnel optimization, and campaign scaling.
• Ability to independently own budgets, targets, forecasting, reporting, and performance decisions.
• Ability to diagnose performance issues and take quick corrective action across creatives, media buying, funnels, and offers.
• Experience in fashion, lifestyle, beauty, apparel, or consumer D2C brands is a strong plus.
• High ownership, speed, accountability, and the ability to perform in a fast‑paced, high‑growth environment.