Performance Marketer

Consult Shekhar Pandey; India; Hybrid; INR 2,000,000 - 2,500,000; Full time

Job summary

Consult Shekhar Pandey is seeking a high-calibre Performance Marketing Manager to own end-to-end digital acquisition for a premium D2C brand from strategy to ROI optimization.

The role requires 3–5 years of hands-on experience, strong analytics and the ability to scale spends across Meta, Google and other platforms, with a hybrid work model in Delhi NCR.

Qualifications

• 3–5 years of strong performance marketing experience.
• Premium / aspirational D2C brand experience preferred.
• Proven track record of scaling digital spends while improving ROAS/CAC.
• Strong hands-on expertise in Meta Ads, Google Ads and performance analytics.
• Excellent understanding of D2C metrics: funnels, attribution, CAC, LTV, ROAS.

Responsibilities

• Own and scale performance marketing across Meta, Google, YouTube and other platforms.
• Drive customer acquisition, revenue, ROAS, CAC and LTV across the funnel.
• Develop and execute performance strategies aligned with revenue goals.
• Manage significant digital media budgets with a focus on ROI.
• Analyze campaign data to identify growth opportunities.
• Lead A/B testing across creatives, audiences, landing pages, offers.
• Collaborate with Creative, Brand, Product, E-commerce and Analytics teams.
• Build dashboards and provide actionable insights on performance.
• Identify new channels and growth levers to diversify acquisition.
• Work with agencies/platform partners while owning performance.

Skills

Performance marketing

D2C brand

Media scaling

Meta/Google Ads

Analytics

Tools

Meta Ads

Google Ads

Job description

Heres a crisp, recruiter-friendly JD aimed specifically at high-quality performance marketers from premium D2C brands:

Performance Marketing Manager – Premium D2C

Experience: 3–5 Years
CTC: 20–25 LPA
Location: Delhi NCR
Work Mode: Hybrid
Working Days: Monday–Friday | Weekends Off

About the Role

We are looking for a high-calibre Performance Marketer with strong hands‑on expertise in scaling digital acquisition for a premium D2C brand. The ideal candidate should be data-driven, commercially sharp and capable of owning performance marketing end‑to‑end—from strategy and media planning to execution, optimisation and ROI.

Key Responsibilities

• Own and scale performance marketing across Meta, Google, YouTube and other relevant digital platforms.
• Drive customer acquisition, revenue, ROAS, CAC and LTV across the funnel.
• Develop and execute performance strategies aligned with business and revenue goals.
• Manage significant digital media budgets with a strong focus on ROI and profitable growth.
• Analyse campaign, cohort and funnel data to identify growth opportunities.
• Lead A/B testing across creatives, audiences, landing pages and offers.
• Work closely with Creative, Brand, Product, E-commerce and Analytics teams to improve conversion and acquisition efficiency.
• Build dashboards and provide actionable insights on campaign and business performance.
• Identify new channels, audiences and growth levers to diversify acquisition.
• Work with agencies/platform partners where required, while retaining strong ownership of performance.

What We’re Looking For

• 3–5 years of strong performance marketing experience, preferably with a premium / aspirational D2C brand.
• Proven track record of scaling digital spends while improving ROAS/CAC.
• Strong hands‑on expertise in Meta Ads, Google Ads and performance analytics.
• Excellent understanding of D2C metrics, conversion funnels, attribution, CAC, LTV, ROAS and contribution margins.
• Strong analytical and numerical ability with a commercial/growth mindset.
• Someone who is comfortable getting into the numbers, identifying what is working/not working and taking decisive action.
• Candidates from premium D2C, consumer brands, beauty, fashion, lifestyle, wellness, luxury, food & beverage or other high‑growth consumer businesses preferred.

Ideal Candidate

We are looking for someone who has actually scaled a D2C business, not merely managed campaigns. Someone who can look at a 1 crore media budget and answer: "Where should the next 10 lakh go, and why?"

Compensation: 20–25 LPA
Work Model: Hybrid
Working Days: Monday–Friday | Weekends Off