Marketing Executive-Performance Marketing

Titan Company; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Titan Company is seeking a Performance Marketing expert to manage and optimize campaigns on Amazon, Flipkart, and other e-commerce channels in India. You will drive GMV, sales and traffic through strategic budget deployment and data-driven optimization.

You will collaborate with ecommerce, category, sales, merchandising and creative teams to improve campaign performance, analyze SKU/keyword performance and continuously test bidding and targeting strategies for better efficiency during major

Qualifications

• Experience in performance marketing across e-commerce platforms is essential.
• Ability to analyze campaign and SKU-level performance to identify optimization opportunities.
• Strong budget management and bidding strategy skills.

Responsibilities

• Drive GMV, sales and traffic through efficient deployment of advertising budgets.
• Monitor key performance metrics such as ROAS/ACOS, Spend, Sales/GMV, Impressions, CTR, CPC, Conversion Rate.
• Analyze campaign, SKU, keyword and targeting-level performance to identify opportunities for optimization.
• Manage budgets, bids, targeting and campaign structures to maximize campaign performance.
• Identify high- and low-performing SKUs, categories, keywords and campaigns and take corrective actions.
• Work closely with e-commerce, category, sales, merchandising and creative teams to improve campaign performance.
• Support marketplace event planning and execution during major sales events.
• Prepare regular performance reports and translate data into actionable recommendations.
• Continuously experiment with targeting, bidding, creatives, budgets and campaign structures to improve efficiency.
• Stay updated on marketplace advertising platforms and evolving performance marketing practices.

Skills

Performance marketing

Campaign optimization

Data analysis

Budget management

E-commerce advertising

Cross-functional collaboration

Job description

Job Requirements

Manage and optimize performance marketing campaigns across marketplace platforms such as Amazon, Flipkart and other relevant e-commerce channels.

• Drive GMV, sales and traffic through efficient deployment of advertising budgets.
• Monitor key performance metrics such as:
• ROAS / ACOS
• Spend
• Sales / GMV
• Impressions
• CTR
• CPC
• Conversion Rate
• Analyze campaign, SKU, keyword and targeting-level performance to identify opportunities for optimization.
• Manage budgets, bids, targeting and campaign structures to maximize campaign performance.
• Identify high- and low-performing SKUs, categories, keywords and campaigns and take corrective actions.
• Work closely with e-commerce, category, sales, merchandising and creative teams to improve campaign performance.
• Support marketplace event planning and execution during key periods such as Big Billion Days, Great Indian Festival and other major sales events.
• Prepare regular performance reports and translate data into clear business insights and actionable recommendations.
• Continuously experiment with targeting, bidding, creatives, budgets and campaign structures to improve campaign efficiency.
• Stay updated on marketplace advertising platforms, new features and evolving performance marketing practices.