Performance Marketing Manager

Fundvice; Dadri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Fundvice is seeking a Performance Marketing Manager to own Meta Ads campaigns, lead generation initiatives, and ROI-driven optimization in a data-driven role based in Noida. The candidate should be hands-on with digital marketing, analytical, and able to scale paid campaigns while controlling acquisition costs.

The role requires 2+ years of experience in performance marketing, strong knowledge of Meta Ads Manager, and excellent collaboration with creative teams to drive results.

Qualifications

• 2+ years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong practical knowledge of Meta Ads Manager.
• Experience in running lead generation, conversion, tracking, and retargeting campaigns.
• Good understanding of audience targeting, remarketing, funnels, and campaign optimization.
• Strong analytical and data interpretation skills.
• Knowledge of Facebook Pixel/Meta Pixel, Events Manager, and conversion tracking.
• Ability to analyze campaign data and make data-driven decisions.

Responsibilities

• Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
• Develop performance marketing strategies aligned with business and lead-generation goals.
• Conduct audience research, segmentation, and targeting to improve campaign performance.
• Create and manage campaign structures, budgets, bidding strategies, and ad sets.
• Monitor metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and revenue.
• Continuously optimize campaigns based on performance data and insights.
• Conduct A/B testing of creatives, ad copies, audiences, placements, and objectives.
• Coordinate with creative/content teams to develop high-performing ad creatives.
• Track and analyze campaign performance using Meta Ads Manager, Google Analytics, and other tools.
• Prepare regular performance reports and provide actionable ROI insights.
• Identify opportunities to scale successful campaigns while controlling costs.
• Stay updated with trends, features, and best practices in Meta advertising.

Skills

Meta Ads Manager

Lead generation

Audience targeting

Analytics

Pixel/Events Manager

Campaign optimization

A/B testing

Budget management

Google Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Looker Studio

Job description

Job Description Performance Marketing Manager

Designation: Performance Marketing Manager
Experience: 2 +Years
Employment Type: Full-Time
Location: Noida
Work Mode: On-Site

About the Role

We are looking for a Performance Marketing Manager with 2 years of hands‑on experience in Meta Ads and digital performance marketing. The ideal candidate should be data‑driven, analytical, and capable of planning, executing, optimizing, and scaling paid advertising campaigns to achieve business and revenue objectives.

Key Responsibilities

• Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
• Develop performance marketing strategies aligned with business and lead‑generation goals.
• Conduct audience research, segmentation, and targeting to improve campaign performance.
• Create and manage campaign structures, budgets, bidding strategies, and ad sets.
• Monitor key performance metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and revenue.
• Continuously optimize campaigns based on performance data and insights.
• Conduct A/B testing of creatives, ad copies, audiences, placements, and campaign objectives.
• Coordinate with the creative and content teams to develop high‑performing ad creatives.
• Track and analyze campaign performance using Meta Ads Manager, Google Analytics, and other relevant tools.
• Prepare regular performance reports and provide actionable insights to improve ROI.
• Identify opportunities to scale successful campaigns while controlling acquisition costs.
• Stay updated with the latest trends, features, algorithm changes, and best practices in Meta advertising and performance marketing.

Required Skills

• 2+ years of hands‑on experience in Performance Marketing / Digital Marketing.
• Strong practical knowledge of Meta Ads Manager.
• Experience in running lead generation, conversion, trac, and retargeting campaigns.
• Good understanding of audience targeting, remarketing, funnels, and campaign optimization.
• Strong analytical and data interpretation skills.
• Knowledge of Facebook Pixel/Meta Pixel, Events Manager, and conversion tracking.
• Ability to analyze campaign data and make data‑driven decisions.
• Good understanding of digital marketing metrics and KPIs.
• Strong communication and coordination skills.
• Ability to manage advertising budgets eectively.

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Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related eld.
• Experience with Google Ads will be an added advantage.
• Experience working with lead‑generation or e‑commerce campaigns will be preferred.
• Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio, or similar analytics platforms is a plus.

Key Performance Indicators (KPIs)

• Lead/Customer Acquisition Cost
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)
• Campaign ROI
• Revenue generated through paid campaigns

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