Performance Marketing

Pagaar India; Hyderabad; On-site; INR 246,000 - 279,000; Full time

Job summary

Pagaar India in Hyderabad is seeking a results-driven Performance Marketing professional with 2+ years of hands-on experience to manage paid advertising campaigns across Google Ads and Meta Ads. The role focuses on execution, optimization, analytics, and lead generation to achieve measurable marketing results.

You will plan, launch, and optimize campaigns, conduct keyword and audience research, monitor metrics like CPL, CPA, ROAS, and coordinate with design/content teams to produce

Qualifications

• 2+ years of hands-on Performance Marketing experience.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience in lead generation and conversion campaigns.
• Understanding of CPL, CPA, CPC, CTR, CPM, ROAS and ROI.
• Knowledge of GA4, GTM, and Meta Pixel.
• Budget management and reporting proficiency.

Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage lead-generation, traffic, conversion, remarketing, and sales campaigns.
• Conduct keyword research, audience research, and competitor analysis.
• Monitor CPL, CPA, CPC, CTR, CPM, ROAS; optimize campaigns to reduce costs and improve leads.
• Perform A/B testing of ads, copy, audiences, and landing pages.
• Set up conversion tracking using GA4, GTM, and Meta Pixel; prepare performance reports.
• Coordinate with design/content teams for high-performing creatives.
• Analyze data and provide actionable recommendations.
• Stay updated with platform changes.

Skills

Data-driven

Analytical

Campaign optimization

Budget management

Independent worker

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Meta Pixel

Excel/Sheets

Job description

Performance Marketing Location: Hyderabad Work Mode: On-site Experience: 2+ Years Salary: 22,000 25,000 per month Employment Type: Full-time

About the Role

We are looking for a results-driven Performance Marketing with 2+ years of hands-on experience in managing paid advertising campaigns. The ideal candidate should have strong practical knowledge of Meta Ads and Google Ads and be capable of generating quality leads/conversions while optimizing campaign performance. The role will focus on campaign execution, optimization, analytics, lead generation, and achieving measurable marketing results. Similar Hyderabad roles commonly emphasize hands‑on Google/Meta campaign management, conversion tracking, reporting, and optimization.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage lead-generation, traffic, conversion, remarketing, and sales campaigns.
• Conduct keyword research, audience research, and competitor analysis.
• Monitor CPL, CPA, CPC, CTR, CPM, conversion rate, and ROAS . Optimize campaigns to reduce acquisition costs and improve lead quality.
• Perform A/B testing of ad creatives, copy, audiences, and landing pages.
• Manage daily campaign budgets and allocate spending to high-performing campaigns.
• Set up and monitor conversion tracking using Google Analytics/GA4, Google Tag Manager, and Meta Pixel .
• Prepare weekly and monthly performance reports.
• Identify campaign issues and take corrective actions quickly.
  
• Coordinate with the Graphic Design and Content teams for high-performing ad creatives.
• Analyze campaign data and provide actionable recommendations.
• Stay updated with changes in Meta and Google advertising platforms.

Required Skills

• 2+ years of hands-on Performance Marketing experience.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience in lead generation and conversion campaigns.
• Good understanding of CPL, CPA, CPC, CTR, CPM, ROAS, and ROI.
• Knowledge of GA4, Google Tag Manager, and Meta Pixel.
• Strong analytical and problem-solving skills.
• Good Excel/Google Sheets knowledge.
• Ability to manage budgets and meet performance targets.
• Good communication and reporting skills.
• Ability to work independently in an on-site environment.
• Preferred Experience with digital marketing agencies is an advantage.
• Experience handling multiple campaigns or clients is preferred.
• Google Ads/Meta certifications are an added advantage.
• Candidates who can demonstrate actual campaign results with metrics such as budget, leads, CPL, conversions, and ROAS will be preferred.

Candidate Profile

• Data-driven
• Target-oriented
• Hands-on with paid advertising
• Good at campaign optimization
• Creative and analytical
• Responsible for achieving measurable results

Important: This is an on-site position in Hyderabad . Candidates should be comfortable working from the office.