Performance Marketing Manager

Fueling Brains; Chennai District; On-site; INR 6,692,000 - 10,516,000; Full time

Job summary

Fueling Brains Academy is seeking a hands-on Performance Marketing Manager to drive customer acquisition for our childcare brands and campuses in Canada and the USA. This individual-contributor role focuses on building campaigns, analyzing data, testing ideas, and optimizing spend to convert ad investment into qualified inquiries, campus tours, and enrollments.

You will own Google Ads and Meta Ads campaigns, conduct market research, run A/B tests, optimize landing pages, and align advertising

Qualifications

• 4-6 years of hands-on experience in performance marketing, paid media, SEM, or digital advertising.
• Strong knowledge of Google Ads and Meta Ads Manager with lead-generation experience.
• Experience in targeting, retargeting, keyword strategy, bidding, and budget optimization.

Responsibilities

• Plan, set up, manage, and optimize campaigns across Google Ads and Meta Ads.
• Lead campaigns: Search, Performance Max, Display, YouTube, remarketing and lead-gen.
• Improve CPL, CPA, ROAS, and lead quality through testing and optimization.
• Coordinate with content/design and CRM data to enhance conversions and ROI.

Skills

Performance marketing

Paid media

Google Ads

Meta Ads Manager

Lead generation

Budgets & bidding

Education

Bachelor’s or Master’s degree in marketing or business

Tools

GA4

Google Tag Manager

CRM data

UTMs

Pixels

Conversions API

Job description

OVERVIEW:

Fueling Brains is looking for a hands‑on, data‑driven Performance Marketing Manager to drive customer acquisition across our childcare brands and campuses in Canada and the USA.

This is a true individual‑contributor role for someone who loves being in the platforms - building campaigns, digging into data, testing ideas, optimizing spend, and turning advertising investment into qualified parent inquiries, campus tours, and enrolments.

If you know how to connect media performance with real business outcomes, we’d love to hear from you.

KEY ROLES & RESPONSIBILITIES:

Paid Media & Performance

• Own the planning, setup, management, and optimization of campaigns across Google Ads and Meta Ads.


• Manage Search, Performance Max, Display, YouTube, remarketing, lead‑generation, and conversion campaigns.


• Optimize targeting, keywords, audiences, bidding, and budgets to improve CPL, CPA, ROAS, lead quality, tours, and enrolments.


• Conduct competitor, keyword, audience, and geographic market research to uncover new growth opportunities.

Testing & Conversion

• Plan and evaluate A/B tests across creative, copy, audiences, offers, lead forms, and landing pages.


• Partner with content and design teams to develop performance‑focused creative.


• Identify opportunities to improve landing pages, user journeys, and conversion rates.

Analytics & Growth

• Own campaign measurement and tracking across GA4, Google Tag Manager, pixels, UTMs, Meta Conversions API, and CRM data.


• Connect advertising and CRM data to understand lead quality and the inquiry‑to‑enrolment journey.


• Turn performance data into clear insights, recommendations, and budget decisions.


• Collaborate with web, CRM, admissions, and campus teams while supporting SEO, local listings, backlinks, and emerging acquisition opportunities.

REQUIRED SKILLS & QUALIFICATIONS:

Performance Marketing Expertise

• 4-6 years of hands‑on experience in performance marketing, paid media, SEM, or digital advertising.


• Deep practical expertise in Google Ads and Meta Ads Manager, with proven lead‑generation experience.


• Strong knowledge of targeting, retargeting, keyword strategy, bidding, budget optimization, and campaign experimentation.

Analytics & Optimization

• Hands‑on experience with GA4, Google Tag Manager, conversion tracking, attribution, CRM data, and reporting.


• Strong understanding of CPL, CPA, ROAS, CTR, CPC, conversion rates, and lead quality.


• Experience with A/B testing, landing‑page optimization, and conversion‑rate optimization.


• Strong analytical skills with proficiency in Excel or Google Sheets.

Communication & Collaboration

• Strong written and verbal English communication and stakeholder‑management skills.


• Ability to independently manage multiple campaigns, markets, budgets, and priorities.


• Flexibility to maintain reasonable working‑hour overlap with North American teams when required.

PREFERRED SKILLS:

• Experience managing campaigns targeting Canadian and/or U.S. audiences.


• Bachelor’s or master’s degree in marketing, business, or a related field.


• Google Ads, Google Analytics, and/or Meta certifications.


• Experience with multi‑location or lead‑generation businesses and working knowledge of SEO and local search.

We thank all applicants for their interest. Please note that only those applicants selected for further consideration will be contacted.

Fueling Brains Academy is an equal opportunity workplace, and we are committed to building and fostering an environment where our employees feel included, valued, and heard. We believe that a strong focus and commitment to diversity and inclusion enables us to truly make early childhood education an enabler for wide‑reaching change. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.